Its top ranking on traffic quality could also reflect its strength in certain categories like shoes, fashion accessories, and consumer electronics. Kroger Precision Marketing edged out Walmart Connect for No. 3, largely due to its No. 2 ranking on traffic quality. But it also ranked No. 4 on traffic scale.

Since then, apparel companies have explored different subscription-like models, including those that revolve around rentals, free shipping, and memberships connected to non-retail offerings. Rent the Runway. The designer fashion rental company reported a 110% increase in subscribers in Q4 2021, demonstrating the potential for subscriptions to rented apparel. Nike.

That practice over the past two years has fundamentally shifted the speed, nimbleness, and table stakes that are now for managing media in a real-time fashion, and in a more consumer-centric fashion. eMarketer: What are some of the challenges that you're hearing from members around the Upfronts this year, and potentially within the past two years, when they were forced to be a bit more nimble and flexible

Article: Paid membership is most in-demand feature for US apparel shoppers. Article: Instacart adds 'tech provider' to its already lengthy resume.

Fashion makes strides:. Fast fashion is out, sustainable fashion is in: Clothing rental services, such as Rent the Runway and Harrods’ My Wardrobe HQ, have taken off and will continue to grow their customer bases in 2022. Resale marketplaces The RealReal, Poshmark, and Depop are also on the ascent, while established retailers like lululemon, Ikea, and Urban Outfitters have launched resale initiatives.

The rise of fashion resale will help power apparel category growth. We expect US fashion resale ecommerce to rise 46.6% to $15.50 billion in 2022, helping drive apparel and accessories to eclipse $200 billion in ecommerce sales for the first time. D2C brands will convert sustainable retail practices into sustainable business models.

Creators will be able to sell virtual accessories as part of a fashion world or provide paid access to a new portion of existing worlds, the company said in offering examples. The program is launching with a “handful” of creators, Meta said, to collect feedback and improve the offering. Purchasing is presently limited to users 18 years old and up in the US and Canada.

Article: As Nike pulls away from wholesale, sports apparel brands sense an opportunity.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and gardening equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

Following a diminished need to refresh their wardrobe, consumers are excited to celebrate the holiday season in style. Watch Industry Voices: Holiday Preparedness with Banana Republic’s Jen Mullen, vice president and head of stores, to hear how the fashion retailer is applying learnings from last year to ensure a seamless holiday shopping experience.

Already a consumer can buy perfume, shoes, and clothing, and soon you will be able to buy skincare, too.

On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

DNVBs skew heavily toward fashion and apparel. The same PipeCandy study found that 67.7% of D2C brands were in the fashion and apparel category, with food and beverages a distant No. 2 at 8.1%. High category concentration also fuels more competition. Top DNVBs are seeing traffic growth moderate.

The slow but sure “return to normal” phase of the pandemic has released pent-up demand for apparel, accessories, and beauty products. As a result, food and beverage and health, personal care, and beauty will be Amazon’s two fastest-growing ecommerce categories this year. 3 KEY QUESTIONS THIS REPORT WILL ANSWER. What is the outlook for Amazon’s US ecommerce sales growth in 2022?

Apparel and accessories was the top-gaining category due to pent-up demand. With demand reinvigorated for new wardrobes for returning to the office and social events, apparel and accessories ecommerce sales surged 22.5% to $45.35 billion to make it the No. 1 category in terms of both growth and dollar figure.

On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.

Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.

On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

An accessories brand in Mexico expanded to Amazon US. Consumer electronics achieved triple growth in Argentina.