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  • Article
     | 
    DEC 22, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.

  • Article
     | 
    DEC 22, 2021

    Report: Insider Intelligence’s Mobile Trends to Watch in 2022. Article: Apple temporarily closes some of its stores, adding to concerns about disruptions this holiday season. Article: Apple, Google smartphone duopoly makes it impossible for new entrants to gain headway, watchdog says.

  • Article
     | 
    NOV 29, 2021

    That’s not a new trend, but their popularity among marketers has grown over the past several years thanks in large part to TikTok. Influencer marketing on TikTok is powered by organic content (primarily from “everyday” creators with more niche audiences) that can go viral, reaching beyond its original audiences.

  • Article
     | 
    NOV 16, 2021

    Article: The future of Google Search is visual.

  • Report
     | 
    DEC 9, 2021

    What’s Next: The bar for what’s expected from mHealth apps will keep rising as consumers search for simplicity and comfort while providers and payers look for apps that enable better patient outcomes. Top disease management apps will trend toward syncing up with wearables and condition-specific devices.

  • Article
     | 
    APR 9, 2020

    One of the agency executives we spoke with about current trends noted that search activity is dropping for many nonessentials (like luxury goods), but advertisers in those categories can still drive demand through push marketing channels (like social networks). Bright Spots for Search.

  • Report
     | 
    MAY 24, 2022

    Be careful not to wait too long to jump on the bandwagon for any given trend. Don’t try to force your brand into niche content areas that don’t make sense. Authenticity and native content go hand in hand. If a trend or content topic doesn’t align with your brand’s positioning and values, seek one that does. Don’t forget about the brand safety risks.

  • Article
     | 
    JUN 24, 2022

    The trend: As artificial intelligence (AI) is integrated into digital banking, chatbots could become the bridge connecting the technology with human interaction. Chatbots on the rise: Digital banking has shifted interactions from in-person at branches to online, leading banks to re-envision their communication with customers. One widely adopted medium is chatbots.

  • Article
     | 
    MAY 31, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Spotify is the No. 1 digital audio service among US teens and adults, with 35% digital audio listeners ages 12 and older using that platform the most. YouTube Music comes in at No. 2, with 18%, while Pandora rounds out the top three at 15%.

  • Article
     | 
    MAY 9, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. In preparation for the cookieless future, marketers are homing in on first-party data to target consumers.

  • Article
     | 
    DEC 6, 2021

    The trend: Following Apple’s privacy changes—and in anticipation of those to come from Google—many advertisers are taking consumer data collection into their own hands, rather than relying on social platforms or ad tech firms, per The Wall Street Journal. Meanwhile, Big Tech is trying its best to hold on to advertisers and their spending, but progress is slow.

  • Report
     | 
    MAR 28, 2022

    In addition to Google’s deprecation plans, we can expect to see the following trends in the next 18 to 24 months:. Continued industry consolidation, especially among ad tech intermediaries: This trend will result in a “rich get richer” scenario where vendors with significant scale will absorb competitors and aggregate market share.

  • Article
     | 
    NOV 8, 2021

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

  • Article
     | 
    FEB 22, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long.

  • Report
     | 
    NOV 17, 2021

    Sponsored Product ads appear as product listings alongside organic search results, while Sponsored Brand ads, which are also keyword-targeted, appear more prominently, above organic search results and with brand-building content like brand imagery and video.

  • Article
     | 
    FEB 11, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform. Facebook ranks as their second app of choice, used by 42.6% for live video, while Instagram and TikTok tie for third with 33.4%.

  • Article
     | 
    JUN 8, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.

  • Article
     | 
    OCT 20, 2021

    The news: Google pulled the curtain back on a mobile app version of its electronic health record (EHR) search tool, Care Studio. Clinicians can use the app to view physician notes, lab results, and check on a patient's progress from their phone. The app has a search engine (similar to Google’s Search bar) that enables doctors to enter a patient's name and pull up a summary of data from different EHRs.

  • Article
     | 
    JAN 21, 2022

    Finance and real estate firms can analyze location data for trends. Activity near ports, factories, or stores can provide early clues of a company’s performance. Increased traffic in certain neighborhoods or cities can also be early indicators of real estate demand. Read the full report.

  • Report
     | 
    AUG 24, 2020

    Not only has it been a leading driver of influencer marketing adoption overall, it also has driven many of the recent trends within the industry, including the rise of micro- and nano-influencers.

  • Article
     | 
    JUN 6, 2022

    The trend: It’s been called many names by many companies—restructuring, reorganizing, reshuffling—but the signs are clear: Social media and Big Tech are going through a dramatic shift as the economy and state of digital advertising enter uncertain territory, forcing companies to focus on the core of their businesses.

  • Article
     | 
    JAN 12, 2021

    Considering the important role they play in other trends in our list of social media predictions for 2021, such as social commerce and livestreaming, the impetus to use influencers will continue to grow.

  • Article
     | 
    JUL 13, 2021

    Much of the excitement around the platform stems from its influencers, who create new trends and challenges for teens and young adults to enjoy. As more users join TikTok, the number of content creators will multiply, which in turn will generate more viral content to attract even more users.

  • Article
     | 
    APR 8, 2022

    For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter. TikTok will grow its net ad revenues in the US by an astounding 184.4% this year to hit $5.96 billion. The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.

  • Report
     | 
    OCT 21, 2021

    These are the key trends shaping the media landscape this year:. Ownership of PCs and tablets continued to fall in most countries. The rise of home working and home schooling during 2020 bolstered penetration of larger-screen devices. But the longer-term trend of declining ownership is beginning to reassert itself. Penetration of desktops, laptops, and tablets declined.

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