SEP 10, 2018
We are still in the generation of AR as a shiny object and not as an essential channel for ROI [return on investment]. It’s mostly being used for adding value to branded experiences, and if it does relate back to ROI, it requires the extra step of browsing a website. There’s no full end-to-end channel yet. If it’s just a shiny object, should marketers still be thinking about it?
Vice President of Experiential Technology