In the future, however, it’s likely that marketers will need to incorporate a variety of different tactics—including collecting first-party data, but also making use of social platforms’ new tools, diversifying media mixes, and reallocating ad budgets.

Food and grocery delivery will likely remain elevated as the distribution networks become more optimized by necessity, and mobile commerce will capture a higher percentage of total retail. Health tracking via phones may become more widespread, while esports and gaming may hook new customers.

CMI Media Group. Deft Research. Federal Reserve Bank of St. Louis. Healthinsurance.com. JAMA Open Network. Kaiser Family Foundation. Lark Health. Mobiquity. Pew Research Center. Population Reference Bureau. Press Ganey. Software Advice. University of Michigan. ValuePenguin. Verywell Mind. World Health Organization.

According to a new report from MNTN and Digiday, more advertisers are not only incorporating CTV into their media strategies, they’re structuring their internal organizations to support this initiative in a way that isn’t always the norm.

She has 20+ years of experience covering digital trends, with a speciality in global retail and ecommerce innovation. Zia has held leadership roles at both established research organizations as well as venture-backed startups.

Technologies like 5G networks, cloud computing, and AI will foster innovation in vehicles. In addition to vehicle ecosystem players, others like telecoms, retailers, and media agencies will increasingly be involved in the development and use of new connected car technologies and services. What does this mean for vehicle ecosystem players and marketers?

Affiliate commerce isn’t new for many publishers, nor is it for marketers. But more content publishers are entering the affiliate space, creating new opportunities for performance marketers to reach high-quality audiences through high-quality content. Meanwhile, the affiliate model itself is evolving. Some affiliate networks now offer marketers more ways to attribute sales to multiple publisher touchpoints along the path to purchase.

After years of infrastructure delays, network providers were hit with regulatory challenges from the Federal Aviation Administration (FAA) just weeks before launch. Network providers also experienced infrastructure challenges, given that 5G is significantly more difficult to implement than its predecessors and that providers did not agree to a common approach.

In Atlantic Canada, the Saltwire Network of five daily and 20 weekly newspapers laid off 40% of its staff.

The pandemic accelerated digital transformation for the national retailer, which rolled out a new platform to make it easier for the dealers in its network to track, process, and fulfill ecommerce orders in-store and from distribution centers.

Blockchain can also underpin decentralized location data collection networks where individual phones and radios provide location information without resorting to GPS signals. It’s still early days for these networks, but they have the potential to become new, more transparent sources for location and mobility data. Ultra-Wideband (UWB).

Modern Retail. N26. Netguru. The New York Times. Omdia. PayPal. The Paypers. Politico. Protocol. PYMNTS. Retail Technology Innovation Hub. Revolut. SC Media. Securelist. Seeking Alpha. TechCrunch. Trending Topics. VentureBeat. The Verge. Walmart. The Washington Post. WhiteSight. XDA Developers.

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

Gerard, vice president of creative and content at Blue Hour Studios, a unit of Horizon Media. “They were innovated and created out of a real human need to connect about something. For Discord, it was video games and eventually finance, investments, and NFTs, and then for Clubhouse, it was this need to network.”.

A March 2020 survey from Dentsu Aegis Network on consumer spending since COVID-19 reported that 66% of consumers felt more cautious about how they spend their money.A March 2020 survey from Dentsu Aegis Network on consumer spending since COVID-19 reported that 66% of consumers felt more cautious about how they spend their money.

Introducing travel-related perks now could let them capitalize on pent-up travel demand: In the US, at least 50% of consumers said they’d be comfortable traveling this summer, per a report by Expedia Media Solutions. Travel-related perks could help issuers incentivize consumer spending, helping them boost volume and recovery.

The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.

Due to the suspension in filming, Canadian networks could be left with a depleted schedule. OOH advertising will be even more directly impacted than TV. In our Q1 2020 Canada ad spend forecast, we estimated that outdoor advertising will experience growth in 2020.

The effects of the coronavirus pandemic are turbocharging digital transformation in China's retail sector—and the country is already leading the world in terms of retail ecommerce sales and penetration.

Because some of Apple’s media products, such as its music service, have greater usage than its video streaming service, the bundle could potentially drive more viewers to Apple TV+.