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  • Article
     | 
    OCT 29, 2020

    Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.

  • Article
     | 
    MAY 6, 2020

    A day after launching in Ulta Beauty stores, foot care brand Barefoot Scientist received unfortunate but inevitable news: Ulta's locations would have to close due to the pandemic. For the relatively new company, it was disheartening that consumers wouldn’t be able to test its products in-store. But like other brands coping with the pandemic, Barefoot Scientist has learned to adapt and focus on the present.

  • Article
     | 
    JUN 24, 2021

    Ecommerce sales at Walmart, including Sam's Club, will reach $67.39 billion in 2021, per our forecast.

  • Article
     | 
    JUN 14, 2021

    The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.

  • Report
     | 
    JUN 9, 2020

    Ecommerce’s share of total retail in Canada is higher than we previously expected, as brick-and-mortar outlets are forced to shutter and online shopping becomes a necessity.

  • Article
     | 
    JUN 2, 2021

    Uber and DoorDash also partnered with Walgreens to provide 2-hour delivery of retail products. Grocery orders are a small but growing segment for apps that have traditionally focused on restaurant delivery. In its Q1 2021 earnings, DoorDash said its nonrestaurant orders grew 40% quarter over quarter, amounting to more than 7% of all orders.

  • Video
     | 
    NOV 2, 2021

    Digital marketing strategies for promotions, mobile apps, social ads, and more. Plus! Rory Mitchell, executive managing director, Americas, at Criteo, joins the conversation. Presenters:. Andrew Lipsman is an eMarketer principal analyst at Insider Intelligence, focusing on retail and ecommerce.

  • Article
     | 
    OCT 22, 2020

    Amazon will drive roughly three-quarters of the market, but another retail giant continues to gain share

  • Audio
     | 
    MAY 25, 2021

    We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

  • Audio
     | 
    MAY 14, 2021

    On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.

  • Article
     | 
    APR 29, 2020

    There are options for grocery boxes on our site or app, and subscribers can pick them up with their existing meals. For people who are not subscribers, it's just a marketplace; there's no subscription required. They can go on the site, select one of the boxes—just like our MealPal experience—and then reserve a pickup time, go to the restaurant, and show a QR code to an employee.

  • Report
     | 
    JAN 21, 2020

    And already this year, there have been notifications of store closures for prominent retail chains HMV and Debenhams—the former confirming the closure of three stores nationally and the latter announcing 19.

  • Article
     | 
    JUL 26, 2020

    Launching a new app can be a challenge for many brands. Getting consumers to download and use it continuously can be just as tough.

  • Article
     | 
    AUG 19, 2020

    As the restaurant industry faces continued operational challenges and indoor dining constraints loom across the country, many consumers are turning to food delivery apps.

  • Video
     | 
    DEC 15, 2020

    Justin Rosenberg, CEO and founder of honeygrow, speaks with eMarketer vice president of business development Marissa Coslov about flipping its dining-in model to 100% mobile app orders with the help of third-party delivery providers.

  • Audio
     | 
    MAR 11, 2020

    eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the details of the new short-form video platform Quibi. They then talk about Australia suing Facebook, Amazon selling its cashierless technology to other retailers and Postmates new "non-contact" food delivery option.

  • Article
     | 
    APR 5, 2020

    With the impact of the coronavirus still ricocheting throughout the economy, it can be difficult to envision retail one day returning to normal. And yet, somehow it will—and much of it will look virtually indistinguishable from the pre-crisis reality. But certain changes in consumer behavior will be lasting.

  • Article
     | 
    FEB 21, 2021

    Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as more consumers lean on ecommerce—additional information in the form of user-generated visuals is becoming just as critical.

  • Video
     | 
    SEP 4, 2020

    Scott Braun, CMO of Drizly, speaks with eMarketer vice president of business development Marissa Coslov about trends in consumer spending behavior and ecommerce sales of alcoholic beverages during the coronavirus pandemic.

  • Article
     | 
    FEB 27, 2020

    Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.

  • Article
     | 
    AUG 11, 2020

    For example, 37% of US adults in the Salesforce survey said they were more interested in mobile app shopping than they were last year, and 22% said the same about shopping via social media. Additionally, usage in click and collect has surged—specifically curbside pickup—which has allowed shoppers to make immediate purchases while minimizing human contact.

  • Article
     | 
    FEB 5, 2021

    Through Mini Programs—a lightweight app feature that helps merchants house virtual storefronts on the platform—WeChat functions as a one-stop shop for ecommerce. It’s now clear that WeChat is the model for US social media companies’ social commerce strategies—and why they appear to be making significant investments in the space.

  • Article
     | 
    JAN 14, 2020

    The US has been relatively late in introducing contactless cards, which are credit or debit cards that include a near field communication (NFC) chip that can complete a transaction simply by tapping on a reader. But those cards are starting to arrive in the US now that most point-of-sale (POS) systems have the NFC capabilities to accept them.

  • Article
     | 
    NOV 2, 2020
  • Article
     | 
    DEC 2, 2020

    Consumers are always on the hunt for a great deal, and that’s even more true because of the pandemic—especially if it yields a serious recession. Knowing that value is top-of-mind for many, General Mills recently launched a national rebates program that lets shoppers receive cash back to their PayPal account by submitting an itemized receipt via the Coupons.com app.

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