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  • Article
     | 
    APR 20, 2020

    Still, this is a more optimistic outlook than we have for total display in Q2 (declines between 19.4% and 38.4%) or search (declines between 20.2% and 29.4%). Travel advertisers will make the deepest cuts to their digital video budgets, followed by media and entertainment advertisers. But ad spend across industries will be less on average, due to budget constraints and falling CPMs.

  • Article
     | 
    APR 22, 2020

    The advertiser mix on Snapchat may have helped its performance in Q1 and may continue to help it in Q2. It has relatively fewer small-business advertisers than Facebook and Instagram do, and more large advertisers have been willing to commit to using Snapchat on a regular basis.

  • Article
     | 
    FEB 10, 2020

    Digital video analytics company Conviva also found TVs to be the go-to streaming device. Conviva tracked viewing behavior across 250 over-the-top (OTT) apps worldwide in Q2 2019 and found that 56% of the time spent viewing this content happened on CTVs. Less than one-quarter of the streaming happened on mobile.

  • Article
     | 
    OCT 16, 2020

    We made this upward revision based on elevated viewership during the pandemic—Netflix reported record worldwide subscriber growth in both Q1 and Q2 2020, including in Canada. The company’s dominance was expected to weaken at the onset of 2020 as major media players like Disney and Apple entered the streaming market in Canada and elsewhere.

  • Report
     | 
    SEP 15, 2020

    AppsFlyer, a mobile analytics and attribution platform, reported that the share of games using a hybrid model dropped 8% between Q2 2019 and Q2 2020, with all game categories except “hardcore” games showing a dip.

  • Report
     | 
    APR 30, 2020

    And as of Q2 2019, Instagram Stories represented 45.05% of total Instagram ad spending on the Marin Software platform, up from 31.84% in Q2 2018. One key factor behind why marketers are focusing more attention on Instagram Story advertising is the price.

  • Article
     | 
    SEP 18, 2020

    We’ve revised our estimates for Pandora listeners after the service reported that monthly listenership declined for yet another quarter in Q2. Our latest forecast adjusts the number of Pandora listeners down by 2.6 million this year, to 58.2 million by the end of 2020. To put it into perspective, that’s a decline of roughly five million listeners from 2019 to 2020.

  • Report
     | 
    NOV 24, 2020

    Facebook CPMs paid by North America clients were down 17% YoY in Q2 and down 10% in Q3, according to Merkle, while Instagram CPMs went from a 10% decline in Q2 to a 3% decline in Q3. Higher CPMs mean that advertising on social platforms is becoming more expensive, even when compared with 2019.

  • Article
     | 
    AUG 31, 2020

    Roku, the only CTV player in the group, rose 32% YoY to $116 million in Q2, per MoffettNathanson. That's in line with the 30.9% growth in ad revenues we expect Roku to see this year. Further, we expect Roku ad spending to grow faster in H2 than it did in Q2 as the overall ad market begins to rebound. Disney's Hulu grew 7.5% YoY to $546 million in Q2, per MoffettNathanson.

  • Report
     | 
    APR 29, 2021

    Digital Video Exceeds TV in Ad Spending. In 2020, digital video ad spending surpassed TV ad outlays for the first time in Canada. Digital video gained the most momentum of any format during the pandemic, growing by 10.0% YoY last year. This includes both in-stream video formats (e.g., YouTube ads) and those outstream (ads appearing in social media feeds).

  • Article
     | 
    APR 16, 2020

    Video ad spending will likely decline by somewhere between 1.3% and 21.0% annually in Q2. We assume spending declines began in March and will continue through June. Still, this is a more optimistic outlook than we have for total display in Q2 (declines between 19.4% and 38.4%) or for search (declines between 20.2% and 29.4%).

  • Report
     | 
    JAN 21, 2021

    Overall media time increased in 2020, especially in Q2 when the first wave of COVID-19 led to strict lockdowns. Digital video was the biggest gainer of all media formats. Monthly video viewers reached 26.1 million in Canada in 2020, which equates to almost seven in 10 people in the country.

  • Article
     | 
    DEC 10, 2020

    On Facebook’s Q2 2020 earnings call, for example, COO Sheryl Sandberg talked about a coffee shop in Italy that successfully used its Instagram account to promote online sales and free home delivery. There is evidence to suggest that social commerce is taking hold in other parts of the region, too.

  • Article
     | 
    SEP 16, 2020

    AM/FM radio accounted for 42% of total US time spent with audio in Q2 2020, according to data from marketing research company Edison Research cited by Inside Radio. Because a lot of digital audio listening happens within ad-free services, radio has an even higher share of ad-supported listening. About three-fourths (76%) of total time spent with ad-supported audio goes to AM/FM radio, per Edison.

  • Report
     | 
    APR 28, 2020

    Quarantined viewers are consuming digital video with gusto, but the lack of ad-supported digital video options in the UK means spend won’t accompany it. TV ad spending in the UK will see even more significant declines due to the hiatus of major sports leagues and the cancellation of the Summer Olympics.

  • Article
     | 
    SEP 9, 2020

    In Q2, the number of people who played with Snapchat Lenses every day grew 37% year-over-year (YoY). And when Camera IQ evaluated how its clients’ executions performed in Q2 2020, the company found that median views (the number of times an AR experience is viewed) increased 1.4 times and median plays (the number of times an AR experience is interacted with) were up 1.9 times vs. Q1.

  • Report
     | 
    MAY 31, 2022
  • Article
     | 
    MAY 5, 2021

    “Considering that Twitter’s Q2 revenue guidance was a bit lower than Wall Street analysts were expecting, that could be a sign that slowing growth in users is impacting ad revenue gains,” said Debra Aho Williamson, eMarketer principal analyst at Insider Intelligence. “Subscription revenues could eventually help fill in the gaps.”.

  • Article
     | 
    AUG 5, 2021

    Google's parent company Alphabet reported a 62% year-over-year (YoY) revenue increase in Q2 2021, including rapid growth to all three main segments of its ad business, including search. Google reported an increase of 68% in revenues for Google search and “other” on-property ads, to $35.85 billion. This was significantly faster growth than we anticipated for the quarter.

  • Report
     | 
    APR 22, 2020

    Where we expected healthy growth in digital advertising in 2020, Q2 ad spend will shrink by double digits compared with Q2 2019, and Q3 and Q4 will struggle to surpass 2019 figures. Any growth in mobile ad spend this year will be small, if it happens at all.

  • Report
     | 
    JAN 15, 2020

    That enables us to compare digital video with social without double-counting the video viewing time spent within social.). What’s behind the growth of digital video? Chalk it up to the adoption of subscription over-the-top (OTT) services and the growth of video viewing on mobile and connected devices.

  • Article
     | 
    APR 20, 2020

    Current economic forecasts suggest a double-digit quarterly contraction for Q2 of this year, and we expect a similarly dramatic drop in Q2 OOH ad spending compared with the same period a year earlier. Bright Spots for OOH.

  • Article
     | 
    AUG 12, 2021

    We expect Disney+ subscriber growth to slow versus Q2, as Disney exhausts new major international markets to launch the service in. Disney+ also had a weaker content slate toward the end of the quarter due to having fewer franchise series compared with H1, which mainly benefited from Marvel shows like “Loki.”. Strong ad sales on Hulu, but only a partial rebound in linear TV ad sales.

  • Report
     | 
    MAR 17, 2021

    In Q2 2020, advertising platform AdColony and insights platform DISQO conducted a survey asking US adults about the frequency with which they played mobile games. These percentages were somewhat inflated due to the survey being conducted during the height of the pandemic in the US.

  • Report
     | 
    NOV 10, 2020

    For direct-response advertisers, buying programmatically through a DSP was a common way to spend CTV ad dollars in Q2 and Q3 2020. Branding advertisers were more apt to buy directly from TV networks or digital publishers like Hulu. Accessing Inventory.

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