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  • Report
     | 
    DEC 22, 2020

    Netflix also tested an audio-only feature that effectively turns shows into podcasts and experimented with utilizing a linear channel. Audience. Highlights of Q4 2020:. Ballyhooed streamers struggle with distribution issues. The mobile streaming service Quibi shuttered. What to look for in Q1 2021:. Our updated forecasts for time spent with media.

  • Article
     | 
    FEB 16, 2021

    Early in the pandemic, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium. Many observers, including us, predicted dire results in the short term. However, the rest of the year played out very differently than those early weeks, and we ultimately revised our 2020 estimate from a 1.0% decline in the time US adults spent with digital audio to 8.3% growth, for a total of 1 hour, 29 minutes (1:29) per day.

  • Article
     | 
    APR 14, 2021

    For now, social audio is a fraction of the size of social networking or podcasting. We estimate there will be 212.1 million monthly social network users and 117.8 million monthly podcast listeners in the US this year. Another challenge is usage frequency and time spent. Will the average consumer spend significant time listening to social audio—especially after the pandemic ends?

  • Report
     | 
    MAY 27, 2021

    Podcast Listening Boosts Digital Audio. Podcast listeners are heavy users compared with consumers of other forms of informational media. According to Edison Research and Triton Digital’s latest annual installment of The Infinite Dial survey, from Q1 2021, 63% of adult weekly podcast listeners in Canada said they had consumed three or more podcasts in the past week.

  • Article
     | 
    NOV 24, 2021

    We have Instagram influencers writing about books, podcast hosts, literary organizations like PEN America—all as affiliates. They bring their audiences to the platform, and now we have over 28,000 affiliates who create content through the medium of book recommendation lists. It was created as a social media site by having users give book recommendations, so the website functions as social commerce.

  • Report
     | 
    APR 28, 2020

    You can access all our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar. Key Takeaways. Search ad spending in Germany will decline between 8.2% and 17.8% in H1 2020. In early March, we anticipated 9.8% growth for 2020, totaling €3.8 billion ($4.3 billion).

  • Report
     | 
    JUL 26, 2021

    Live Audio Rooms, Podcasts, and Soundbites. In late June, Facebook launched Live Audio Rooms and podcasts as part of its foray into the social audio space. At launch, select public figures and Facebook Groups in US can create audio rooms on iOS and select podcasts will be available to US users.

  • Article
     | 
    APR 30, 2020

    Pacvue president and cofounder Melissa Burdick described how the complex pandemic-related issues could play out on eMarketer’s The Ad Platform podcast in April. “If those [essential] categories have inventory, people are spending a ton, so the [ad] spending is way up in those categories,” she said.

  • Article
     | 
    APR 14, 2020

    You can access all of our latest articles, videos and podcasts on the effects of the pandemic by clicking the icon at the right of the search bar. Key Takeaways. US spending on digital display advertising will decline by between 5.5% and 18.1% in H1 2020. That’s about $8 billion to $13 billion less than we expected.

  • Report
     | 
    FEB 4, 2021

    Podcasts, too, reportedly saw an unexpected spike in popularity, as long-form audio engagement became easier to undertake at any given time of day. We estimate that digital audio accounted for 11.0% of total media time per day for US adults last year and will account for 11.7% in 2021 (1:34 per day).

  • Report
     | 
    DEC 9, 2019

    Growth in live video viewers will continue through the forecast period, but it will plateau at just under half of digital video viewers. For marketers, live streaming has the potential to do for video what podcasts have done for audio: breathe new life into the medium and provide access to hard-to-reach audiences.

  • Article
     | 
    JUN 16, 2020

    With Spotify announcing a slight dip in global streams in mid-March and podcast analytics firm Podtrac showing that podcast listening was down substantially in March (US figures, but likely indicative of a wider global trend), it does appear that the current preference is for a melding of audio and visual into one. Not sure if your company subscribes? You can find out here.

  • Article
     | 
    APR 17, 2020

    You can access all of our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar. Key Takeaways. TV ad spending in the US will decline by between 22.3% and 29.3% in H1 2020. That’s about $10 billion to $12 billion less than we expected advertisers to spend on TV placements.

  • Report
     | 
    MAY 27, 2021

    professional or amateur, who curate the playlists; streaming services that generate playlists based on the user’s preference of artist, track, or genre; other automated playlists (i.e., those not set by editors or DJs); personally configured playlists (i.e., those set by the listener); music or other audio content delivered within a website or app (e.g., AM/FM radio broadcasts streamed online); and audio podcasts

  • Report
     | 
    MAY 6, 2020

    With Spotify announcing a slight dip in global streams in mid-March and podcast analytics firm Podtrac showing that podcast listening was down substantially in March (US figures, but likely indicative of a wider global trend), it does appear that the current preference is for a melding of audio and visual into one. Social Distancing Means a Slight Swell in Social Media Time.

  • Article
     | 
    JUN 14, 2021

    Our efforts from a podcasting standpoint are also increasing dramatically. We’re finding that as the brand grows, we’re having more success with upper-funnel awareness advertising strategies. Can you speak more to the direct mail, podcast, and TV efforts you’re working on? I don’t have many specifics, but I can tell you that with podcasts, we’re doing a lot of testing, learning, and investing.

  • Report
     | 
    APR 28, 2021

    “Ultimately, we couldn’t see it getting to a fully programmatic value chain and software platform over the next five years,” said Keith Eadie, vice president and general manager of Adobe Advertising Cloud on an AdExchanger podcast. “We were trying to change an industry that has a lot of foundational technology that is not programmatic friendly.”.

  • Report
     | 
    MAY 23, 2022

    Spotify recently added clickable podcast ads—call-to-action cards that pop up within the app and allow listeners to click to a brand’s website or product page. The Top Trends Shaping P&C Insurance. What are the top P&C insurance trends to watch in 2022? Shifting habits and technologies have accelerated the pace of change in P&C insurance, promising new challenges and opportunities.

  • Report
     | 
    MAY 18, 2020

    You can access all our latest articles, videos and podcasts on the effects of the pandemic by clicking the icon at the right of the search bar. Key Takeaways. Digital ad spending in Latin America continues to grow, despite the coronavirus causing market volatility. From 2015 to 2020, digital’s share of total media ad spending in Latin America doubled from 18.0% to 36.3%.

  • Report
     | 
    AUG 13, 2020

    Podcasts: For a direct-response opportunity, B2Bs have been advertising more and more on business podcasts in recent years. However, at the start of the pandemic, many B2Bs buyers, working longer hours than usual without commutes and with increased at-home pressures, dipped in their podcast consumption.

  • Report
     | 
    AUG 18, 2021

    Two recent episodes of our podcast, “The Ad Platform,” have focused on data ethics and the question of how advertisers should approach first-party data collection and use, including:. “What's the right approach to collecting first-party data,” featuring Sharon Harris, global CMO at agency Jellyfish.

  • Report
     | 
    MAR 30, 2021

    Facebook’s revenue guidance for 2021 was vague: The company said it expected YoY growth in total revenues “to remain stable or moderately accelerate sequentially” in Q1 and Q2. For H2 2021, it expected YoY growth rates to be under pressure due to tough comparisons with an exceptionally strong H2 last year.

  • Report
     | 
    APR 21, 2020

    You can access all our latest articles, videos and podcasts on the effects of the coronavirus pandemic by clicking the icon at the right of the search bar. Key Takeaways. Search ad spending in France will decline by between 7.8% and 14.9% in H1 2020. 

  • Report
     | 
    MAY 10, 2021

    That same survey found the type of agency work shifted in-house varied, but common areas included social marketing (53%); creative production and content marketing (44%); video, podcast, photography production (42%); and creative concepting (42%). The current working environment of remote collaboration and distributed teams also influences the future of in-housing.

  • Report
     | 
    APR 9, 2021

    Publishers can then direct audiences to product collection pages by including links to the storefront in commerce content that’s distributed on their sites, social media accounts, newsletters, or even within TV segments or podcasts.

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