Most still say they want personalization from brands to which they are loyal (Data Axle and Survey Monkey). Nearly equal shares of Gen Zers and millennials (59% versus 57%) already feel they’ve lost control over how companies use their personal information (Salesforce). Just 39% of Gen Z trusted brands to protect their information once they opted to share it (Fluent).

That was behind only AI-powered conversation and personalization within influencer marketing campaigns (49%). The relatability of TikTok creators is what makes them attractive commerce partners. TikTok has essentially become a breeding ground for micro-, nano-, and niche influencers who have small but loyal and engaged followings.

Sending users customized financial insights boosts the personalization of customer interactions. Yet, only 11.5% of respondents deemed this feature “extremely valuable.”. No. 6: Customer Service. Collectively, the customer service tools rank bottom by demand. Only 10.6% of respondents rated each of these features “extremely valuable,” on average.

Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.

The “shop anywhere” integration—coupled with personalization, deals, and enhanced product support—lets Klarna control the entire shopping experience, helping keep customers tied to its ecosystem and increasing revenue potential.

The Power of Personalization. Shifting consumer preferences across different demographics are driving the need for providers and payers to deliver a more personalized experience. When patients were asked what they want most from their providers other than good care, most of the top responses were linked to their providers showing empathy and personal attention, per a May 2021 PatientPop survey.

Allowing customers to customize their interface increases personalization and engagement. And 18.4% of survey respondents called this feature “extremely valuable.”. No. 4: Alerts. Banque Nationale could add all seven of the innovative alerts features in this study. Alerts help banks increase the frequency of customer interactions and notify users about important matters.

An Economist Intelligence Unit survey found that 15% of banking executives worldwide believe customer fraud detection is one of the top valuable uses for AI in banking, alongside customer experience and personalization applications.

Facebook fights back with a new privacy-focused approach to advertising: In July, Facebook announced it was developing a series of “privacy-enhancing technologies” that aim to limit the amount of personal information it collects from users without compromising ad personalization or measurement.

Like Apple, fintechs disrupt by rethinking and repositioning a product to provide better, faster, and cheaper service and more personalization. Fintechs meet customers where they are. They’re on top of contemporary culture and the needs of the gig economy, creating relevant services and apps, and they’re hitting ecommerce hard. Banks are lagging.

Jeremy Goldman is Director, eMarketer Briefing at Insider Intelligence, focusing on customer experience and brand marketing, including email and SMS marketing, personalization, omnichannel, and consumer attitudes. Prior to joining Insider Intelligence, Jeremy spent a decade as an agency founder, digital marketing author, and columnist for leading business publications.

AI can also increase the level of personalization customers enjoy in digital channels. Just over a quarter of executives surveyed by The Economist Intelligence Unit said they saw AI as most useful in improving the user experience via stronger personalization, making that the No. 1 use case.

With reduced access to data from third-party sources, retailers and brands will have to focus on deeper engagement with their customers to gain their consent to collect information that can be used to improve the shopping experience through personalization.

Facebook fights back with a new privacy-focused approach to advertising: In July, Facebook announced it was developing a series of “privacy-enhancing technologies” that aim to limit the amount of personal information it collects from users without compromising ad personalization or measurement.

From there, identifying the right personalization strategy (spoiler alert: One-to-one personalization isn’t always possible or best), getting messaging frequency right and looking to build longer-term relationships is key. And no strategy will be successful without proper measurement and attribution.

What this means: The updates show how Twitter is prioritizing personalization and privacy in its creator push. It’s a far cry from the free-for-all that Twitter has been historically, where all tweets are public and vitriol is common.

But for 46% of US B2B marketers from the Demand Gen Report survey, the biggest ABM-related challenge was getting both sales and marketing working together—ranking above proving ROI and doing personalization at scale.