Green neobank talks the talk, but does it walk the walk? Aspiration’s actual performance lags its promotion of itself as environmentally friendly. The reputational risk it’s facing is a warning to banking players that market ESG heavily.
User-generated short videos are all over the internet, from TikTok to Instagram Reels to Triller, and the marketing opportunities are exploding. Here’s how the main venues compare across usage, paid advertising, organic and influencer marketing, and commerce.
The pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts.
Among the US clients of performancemarketing agency Tinuiti, Meta CPMs were 45% greater on Android than on iOS in December 2021. Since the introduction of ATT, Meta ad spending has also seen consistently higher YoY growth rates on Android than on iOS. CTV has never supported cookies, but Roku and Amazon Fire TV devices still have trackable identifiers in place.
Performance. It’s time to stop thinking about brand & performance separately. With an hour between click & doorstep, the funnel has collapsed. You need to brand as you sell and sell as you brand. Find out how with Tinuiti, the largest independent performancemarketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Learn more.