Paid search advertising is particularly key for the retail sector. As in many markets, financial services lag all other sectors that we evaluate, due to the presence of more stringent regulations than are required for other sectors. The CPG and retail industries exhibit rapid growth also due to an abundance of mobile ad spending, a rapidly growing category of advertising in many markets.
This has proven challenging because the old rules of traditional, screen-based digital advertising, including paid search and display don’t necessarily apply. To date, Amazon, Google and Apple haven’t introduced any advertising monetization models for their voice devices and haven’t allowed third-party ad networks to tap into their ecosystems.