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  • Report
     | 
    OCT 15, 2020

    Time-shifted viewing was more common among 16- to 34-year-olds and those in middle- and high-income households. Meanwhile, digital video consumption increased rapidly between H1 2019 and H1 2020. Over 76% of internet users polled in H1 2020—including 95.6% of those 16 to 24—streamed video content in the prior month.

  • Report
     | 
    OCT 9, 2020

    We previously expected that there would be 80.5 million US pay TV households in 2020. In August 2020, we updated our forecast, and we now expect that pay TV households will decline by 7.5% to 77.6 million. Additionally, we have increased our 2020 non-pay TV households—which combine cord-cutters and cord-nevers—from 48.9 million to 51.7 million.

  • Report
     | 
    OCT 6, 2020

    But July 2020 research from SRG Consulting highlights a new group—households with kids—that is driving the trend. When asked by SRG whether they seriously considered canceling a cable subscription in the past six months, 31% of households with kids indicated they would, compared with 27% of childless millennials and 13% of “empty nesters.”.

  • Report
     | 
    OCT 21, 2021

    As in prior years, internet users in middle- and higher-income households were also more likely to have either device. Females overindexed for ownership of smart wristbands, but they were less likely than males to have a smartwatch. Similarly, more consumers warmed to smart home products, such as remotely controlled household security systems.

  • Report
     | 
    MAR 23, 2022

    Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.

  • Report
     | 
    MAY 9, 2022

    The pandemic may have permanently shifted video viewing habits in Southeast Asia away from linear TV to OTT video services for some, as 22% of OTT viewers in Southeast Asia no longer watched traditional TV in 2021, according to the Trade Desk survey. OTT video viewers in Southeast Asia spent an average 48.6 hours per month watching OTT in 2021, up 9% year over year.

  • Report
     | 
    APR 29, 2021

    The importance of mobile devices in multi-occupancy households cannot be underplayed. And the “runoff” from CTV to mobile meant that video likely played an important role in mobile uptake. From straightforward long-form subscription OTT viewing, to short-form OTT, to social video, there was plenty to gain the attention of mobile viewers in the UK.

  • Report
     | 
    NOV 10, 2020

    A word of caution for this report: Because industry insiders and data providers often use the term “OTT” to refer to services that are geared primarily toward CTV viewing, we will use the term OTT when it is deployed by interview subjects and data sources. CTV Usage. CTV will reach four-fifths of US households this year.

  • Article
     | 
    OCT 4, 2021

    Bell Media reported that Crave had subscribers “approaching the 3 million mark” in Q2 2021, which are a mix of OTT users and pay TV on demand. Our viewer calculation applies a multiple based on the estimated number of viewers per household. We expect slower growth—low single digits—in Crave viewership in the coming years, but it will reach 7.3 million viewers by 2025.

  • Report
     | 
    OCT 15, 2020

    Smart home products—including household energy monitors and remote home security systems—are following a similar trajectory, with ownership rising from 11.6% last year to 15.0% in H1 2020. In high-income households, nearly 20% of internet users owned a smart home product. After a major increase between 2018 and 2019, the share of smart TV owners hardly rose this year (46.4%).

  • Report
     | 
    OCT 21, 2021

    Penetration was greater in affluent households. Smartphone penetration remains high, while ownership of PCs and tablets has drifted lower. Smartphone ownership among internet users in Turkey was already close to 98% in H1 2019 and appears to have reached a plateau. PC penetration declined marginally to 71.1% this year, lagging smartphones by more than 26 percentage points.

  • Article
     | 
    FEB 12, 2020

    “But political advertisers aren’t forgetting that a third of US households do not get traditional pay TV services, and they are looking to connected TV to extend their reach to those voters.”.

  • Report
     | 
    MAY 31, 2022

    OTA TV will reach 19.6 million US households this year, according to our forecast. Meanwhile, Sinclair estimated a slightly higher reach of 24.1 million households, citing Nielsen data during its upfront presentation. This is nearly double the viewership these stations had accumulated in 2015. Moreover, OTA usage jumped from 10% of US households in 2010 to 15% in 2021, per Nielsen estimates.

  • Report
     | 
    OCT 15, 2020

    Predictably, ownership was greater among respondents in middle- and high-income households, and those ages 35 to 54. But even in the 16-to-24 age bracket, more than 45% of internet users had a connected TV. Smart TVs are merely one element in a rapidly changing landscape of options for visual entertainment.

  • Report
     | 
    OCT 21, 2021

    Newspaper penetration was highest in middle-income homes (63.5%), but magazines were most popular in suburban households (63.8%). Daily time devoted to print newspapers and magazines lagged time spent with online press—at 49 minutes and 1:08 on average, respectively—but both had fallen substantially during the year.

  • Report
     | 
    OCT 15, 2020

    The greatest percentage gain was in low-income households. By comparison, Poland’s internet users seem fairly indifferent to many other digital gadgets. More than one-third of those polled in H1 2020 owned a game console, and 15.7% owned a smartwatch. Respondents 16 to 34 and those in affluent households were most likely to be smartwatch owners. Some 13.4% owned a smart wristband.

  • Report
     | 
    APR 1, 2022

    Person-based panels consist of individuals and, more commonly, households that agree to have their viewership data collected and used to project viewership of an entire local or national population. Panels are plagued by compliance issues and often lack the scale needed to accurately measure across all entertainment sources.

  • Article
     | 
    MAR 31, 2022

    Estimates vary as to the exact number of subscribers who do this. 50.7% of subscribers share their password with someone outside of their household, a violation of Netflix policy, according to a study of US-based Netflix subscribers by time2play.

  • Report
     | 
    NOV 13, 2020

    “OTT is a major gap, as we don’t have a clear view on what’s happening there from the Nielsen panel,” said John Nuding, senior vice president at Publicis Media.

  • Report
     | 
    JAN 11, 2021

    CTV apps are a cookieless environment (like mobile apps), and CTV devices are often shared by a household, making it difficult to tell who is watching at any given time. Additionally, a significant portion of CTV advertising is not decisioned on a real-time, impression-level basis. Large chunks of spending come from upfront or other long-term commitments as part of programmatic guaranteed deals.

  • Report
     | 
    OCT 21, 2021

    As in H1 2020, urban residents, adults ages 25 to 34, and those in middle- and higher-income households were more likely to have a tablet. In H1 2021, 94.6% of internet users polled owned a smartphone, and just 3.9% owned a feature phone. Both figures were up by less than 1 percentage point since 2020. Importantly, smartphones were no longer more common among the youngest respondents, ages 16 to 24.

  • Report
     | 
    OCT 15, 2020

    Penetration among individuals in high-income households was 41.7%, almost three times the 14.4% recorded in low-income households. As in many other countries, traditional media is losing audiences. Internet users’ engagement with broadcast TV, radio, print newspapers, and print magazines declined in Indonesia between 2019 and 2020, GlobalWebIndex reported.

  • Report
     | 
    OCT 21, 2021

    Usage was at least 10 percentage points greater among respondents ages 45 to 64, and 88.1% in higher-income households, though. PCs and tablets claim more time each day than mobile devices. Some 75.7% of internet users in Denmark owned a desktop or laptop in H1 2021.

  • Report
     | 
    OCT 21, 2021

    Respondents in the 16-to-24 age bracket were least likely to engage with traditional radio, while usage was higher among males, older cohorts and in middle- and high-income households. Print followed much the same pattern, with younger adults generally opting out. Live TV remains widely popular in South Korea, with 89.6% of internet users tuning in this year.

  • Report
     | 
    DEC 13, 2021

    Lockdowns in the UK drove up video consumption, and multiperson households made good use of their multiple screens. Advertisers now need to adapt to an audience that is more device-agnostic and content-hungry than ever. Advertisers must follow their audiences wherever they may be, as the boundary between digital video and traditional TV grows blurrier for viewers.

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