While the overall economy has suffered from pandemic-necessitated behavioral changes, some industries have been hit harder than others. We estimate that US retail sales will decline by 10.5% this year, and even though the shift to ecommerce will accelerate digital sales to new heights, retailers will grow their US digital display ad spending by only a sluggish 2.3% this year.

A March 31, 2020, survey from Business Insider Intelligence revealed that among those who’ve ordered online groceries during the pandemic, 41.8% had never done so previously. Put another way, the penetration of grocery ecommerce users has surged about 72% since the pandemic. Among those ordering groceries online, 34.1% had ordered from Amazon.

eMarketer junior forecasting analyst Nazmul Islam shares our estimates on how logistics apps have become the biggest gainers in the US market. Watch now.

By and large, grocery shopping is leaning more toward digital because of the pandemic. We forecast that food and beverage will be the fastest-growing ecommerce category this year, with year-over-year growth of 58.5%. Read More:. More than Half of Internet Users Have Purchased Groceries Online. Nearly Half of Boomers Have Increased Digital Spending Since The Pandemic.

Online grocery sales were up nearly 56%; drugstore retailers also saw a significant gain. But total ecommerce sales were down more than 18% compared with the previous year. Items like office supplies, clothing, watches and jewelry posted declines of more than 30% compared with the prior period.

Grocery shopping is a prime example. Over 40% of digital grocery shoppers during the pandemic never used online grocery shopping prior to the lockdown, according to a Business Insider Intelligence survey released in early April. Undoubtedly, many who bought digital groceries in the past increased the frequency of their orders and the sizes of their baskets.

eMarketer principal analyst Andrew Lipsman joins us to discuss the latest efforts by major retailers to bring goods to peoples’ homes as quickly as humanly—or robotically—possible. He covers same-day shipping, grocery subscriptions, drone delivery and more.

Some 26% of respondents said they’d do more online shopping for groceries, while another 35% said they would go to the mall less. Retail businesses in the UK have had to expedite their shift to ecommerce in order to stay afloat in these uncertain times.

There are whole categories of advertising budgets that are going to be shifting from in-person advertising outlets, like end-cap displays at grocery stores or sales circulars, and finding homes now on audience platforms where users can react directly to the content and advertising that they receive. So, NBCU’s shoppable content is available via linear TV and streaming apps?

The industries contributing the most incremental display ad spending this year include consumer packaged goods (CPG), which is spending to drive additional digital grocery shopping this year; telecom, which is working to attract consumers to subscription products they still have a need for; consumer electronics sellers, which are advertising gear to millions of people working and studying at home; and financial

A GlobalWebIndex survey from the week of April 22 found that 40% of internet users ages 16 to 64 worldwide will shop more online than they had previously even when things return to normal, including roughly 30% who will shop more online for groceries.

Grocery companies—and more specifically their systems and services—have really been put to the test amid the pandemic. Many grocers are having trouble keeping items on the shelves. And even the most prepared are encountering issues with supply chain logistics.

eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu at Insider Intelligence discuss what happened when Amazon eased up for a few months and what will happen when it hits the gas. They then talk about some new Google features, Amazon looking to buy a driverless car company and some maybe permanent grocery store foot traffic trends.

Walmart has emerged as a force in the digital market for groceries. When a September 2019 Retail Feedback Group survey asked US digital shoppers to say where they made their most recent online grocery purchases, a plurality (37%) cited Walmart.

Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.