Last year, 73% of global online businesses cited cart abandonment as an issue, per Paysafe. Fast CEO Domm Holland told Insider Intelligence that the company’s solution has increased conversion rates by as much as 60%. Holland added that Fast integrates directly with commerce platforms so customers don’t have to fill out preliminary checkout details like their email address and home address.

As recently as three years ago, the gap between display and search was only around 10 percentage points, but now it is 15, equating to $68.12 billion more in spending for display than for search. Consumer shifts toward social media and digital video are accelerating the rise of display. Which country will lead in ad spending growth?

Display and search ad spending are both rebounding with gusto. Display has been outperforming search for many years, but they will end up with nearly equal growth from 2021’s digital boom (30.8% and 29.3%, respectively).

However, the travails of search and the successes of display (particularly video), will see Facebook take a slightly increasing share of the pie. Digital Dominance Fueled by Mobile and Video. Digital has been incredibly resilient through the pandemic months, positioning it for further gains in the coming years.

Germany: Display Narrows the Gap with Search. In Germany, search claimed 47.0% of the 2020 digital ad spending pie, or €3.72 billion ($4.24 billion). In 2021, that share will rise only marginally, to 47.1%, while display will account for 42.1% of the digital total. From 2022 to 2024, the gap between display and search spending in Germany will continue to shrink, but not close.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.

US advertisers increased their investments on digital media by almost 15% last year despite a pandemic and recession, looking for flexibility and accountability.

Augmented reality (AR): Enables a user to interact with virtual objects and other types of digital information that is overlaid on top of real-world views. AR experiences can be app-, web-, or headset- or glasses-based or available through head-up displays and other specialized hardware.

Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.