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    Article
     | 
    AUG 29, 2019
    Consumers’ reasons for blocking ads point sharply in the direction of user experience. It’s clear internet users are unhappy with ad loads overall, but there are also some types of ads they like more—or less. The ones that provoke the most ire are those that get in the way of consumers’ ability to view the content they have sought out.
    Audio
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    AUG 28, 2019
    eMarketer principal analyst Nicole Perrin talks about why political advertisers are homing in on connected TV to reach young voters. She also discusses the smartphone replacement cycle, the state of out-of-home advertising and fingerprint readers in debit cards.
    Video
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    AUG 28, 2019
    eMarketer forecasting director Shelleen Shum breaks down our latest figures for ad blocker users and the reality for advertisers and publishers.
    Article
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    AUG 28, 2019
    There may be a significant performance gap in what CMOs believe are important capabilities for their businesses to achieve and what they deliver well today, according to the Dentsu Aegis Network.
    Article
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    AUG 28, 2019
    Most internet users in the US still have not used and aren't interested in using smart speakers to make purchases, according to an August 2019 survey conducted by eMarketer and Bizrate Insights. While 4% of respondents have made a purchase using a smart speaker at least once, just 2% said they used these devices to make purchases regularly.
    Audio
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    AUG 27, 2019
    Cynthia Rowley president and CEO Allie Egan sits down with eMarketer executive editor Rimma Kats to discuss a variety of topics, including mcommerce, a text message channel and the need to maintain an active conversation with retail customers.
    Article
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    AUG 27, 2019
    Terrestrial radio is an upper-funnel standby. But with consumers spending less time with it than ever—and more time instead with streaming audio options—radio advertisers are turning to digital to extend audience reach and increase message frequency.
    Article
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    AUG 26, 2019
    When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.
    Article
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    AUG 25, 2019
    A pioneer in the delivery space, ecommerce powerhouse Amazon has transformed the standards for logistics when it comes to the customer experience. It's been so impactful that shoppers have come to expect almost immediate delivery after they click “buy now.”
    Report
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    AUG 13, 2019
    An expanding array of formats and distribution channels is making content the catalyst for customer engagement.
    Report
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    JUN 27, 2019
    After years of slow consumer adoption, the ecommerce market in Canada is heating up and closing the gap with the US.
    Audio
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    AUG 23, 2019
    eMarketer principal analysts Nicole Perrin and Mark Dolliver join vice president of content studio Paul Verna to chat about YouTube’s announcement that it will stop targeting ads toward kids, whether podcasts are the future of radio, the significance of Facebook’s new ‘Off-Facebook Activity’ feature and more.
    Video
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    AUG 23, 2019
    eMarketer forecasting analyst Eric Haggstrom explores why we lowered our outlook for streaming services in the US and the impact of price increases on DirecTV Now, YouTube TV and Hulu with Live TV.
    Article
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    AUG 22, 2019
    Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.
    Audio
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    AUG 22, 2019
    eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.
    Audio
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    AUG 21, 2019
    eMarketer principal retail analyst Andrew Lipsman explains why second-hand shopping is bouncing back, and gives the most important takeaways from Walmart, Macy’s and J.C. Penney’s Q2 financials. He also explains how much ratings and reviews affect a company’s revenue, which US stores are closing down the fastest and who people are most likely to trust for shopping recommendations.
    Article
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    AUG 21, 2019
    Marketers want to create data-driven experiences for two big reasons: They believe customers want them, and there's a growing need to justify investments based on results.
    Article
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    AUG 21, 2019
    In the latest edition of its annual report, the Selig Center for Economic Growth at the University of Georgia’s business school pegged total buying power of the US Hispanic population at $1.539 trillion in 2018. Having added more than $500 billion since 2010, the figure is expected to grow nearly $400 billion more by 2023.
    Article
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    AUG 19, 2019
    "Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge.
    Audio
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    AUG 20, 2019
    eMarketer principal analyst Nicole Perrin walks us through what could happen to the advertising world as blacklists become more sophisticated and extensive. She discusses the types of content consumers think advertisers should avoid the most and the likelihood of those consumers reducing their spending on a brand that appears next to controversial content. She also talks about which information consumers are sharing less of, the state of radio advertising and why cord-cutting might slow down next quarter.
    Article
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    AUG 20, 2019
    Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.
    Article
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    AUG 20, 2019
    Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.
    Report
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    JUN 5, 2019
    Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.
    Forecasts
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    JUN 1, 2019