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  • Article
     | 
    AUG 27, 2021

    Viewership grew significantly during the pandemic despite the revenue dip, with 38 million new viewers in 2020.

  • Report
     | 
    OCT 15, 2019

    Uptake of subscription video-on-demand (SVOD) services such as Netflix was lower still, at 25.4%. Video streaming was more common, with usage nearing 70% among 16- to 24-year-olds and 56% among internet users in affluent households. More than half of urban respondents and males were VOD viewers, compared with fewer than 40% of females and older respondents (ages 45 to 64).

  • Report
     | 
    DEC 9, 2019

    Ad-free subscription video-on-demand (SVOD) services (like Netflix, Amazon Prime Video and Disney+). Hybrid SVOD services where a portion of viewers opt to put up with ads for a lower fee (like Hulu, CBS All Access and Quibi). Free ad-driven streamers (like YouTube, Pluto TV and Tubi). Virtual cable packages (like Sling TV, YouTube TV and fuboTV).

  • Report
     | 
    OCT 15, 2020

    More than 87% of internet users were video-on-demand (VOD) viewers, spending just over 1 hour per day with online TV and video content. Additionally, a notable 91.8% of respondents streamed music, podcasts, and other digital audio; these activities claimed an average 1:35 daily. Live broadcast TV remains hugely popular.

  • Report
     | 
    JUL 2, 2020

    Similar trends were apparent in Brazil’s TV ad market, too, where a growing culture of digital video viewership—as well as cheaper subscription over-the-top (OTT) options from players such as Netflix or Globoplay—have continued to accelerate cord-cutting. TV in both markets will account for more ad spend than all other traditional formats combined.

  • Report
     | 
    SEP 9, 2021

    Similarly, Amazon Studios—the retailer’s TV and film production subsidiary—started making original content in 2010, a few years before Netflix, but has lagged Netflix in major awards and nominations. Amazon Studios’ content budget is smaller than those of Disney and Netflix, according to a 2021 estimate from Wells Fargo cited by video industry newsletter State of the Screens.

  • Report
     | 
    DEC 22, 2020

    Netflix. Nielsen. Variety.

  • Article
     | 
    OCT 19, 2020

    Netflix and YouTube are driving growth

  • Report
     | 
    NOV 10, 2020

    Younger audiences are more likely to be CTV viewers, but older demographics will add more viewers in 2020. This year, we broke out CTV viewers by generation for the first time. US CTV viewers in 2020 will total 45.7 million for Gen Z; 56.5 million for millennials; 48.5 million for Gen X; and 32.8 million for boomers.

  • Article
     | 
    DEC 10, 2019

    Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further. According to our first forecast on time spent watching Netflix and YouTube, both platforms will see their share of daily video time drop in the coming years.

  • Report
     | 
    JUL 16, 2020

    Premium mobile video saw big jumps in viewership, which should boost spending on in-stream ads—but with two major caveats. For one, much of the additional time spent on premium OTT content was on ad-free subscription services, such as Netflix or Disney+. The second is that mobile also had to compete with CTV, which saw steep increases in viewing.

  • Report
     | 
    NOV 15, 2021

    Meanwhile, the number of Gen Z digital video viewers—including those who watch streaming or downloaded video content—is rising (eMarketer, August 2021). By the end of 2025, 67.1 million Gen Zers, or 97.0% of internet users in that age group, will be monthly digital video viewers (eMarketer). Streaming Media Dominates Consumption.

  • Article
     | 
    NOV 17, 2020

    These two factors prompted us to substantially revise our subscription OTT video viewer forecast to reflect the rapidly changing environment. We now expect the number of subscription OTT video viewers in Latin America to grow by 27.5% this year to 117.2 million. That’s a roughly 16-percentage-point increase from the 11.6% growth we previously anticipated in our September 2019 forecast.

  • Report
     | 
    OCT 15, 2019

    Nearly 63% of internet users had watched shows through TV broadcasters’ catch-up or on-demand offerings, and a similar share (63.9%) had watched TV or films via subscription video-on-demand (SVOD) services such as Netflix or CatchPlay. Affluence is strongly correlated with smart TV ownership in Indonesia.

  • Article
     | 
    NOV 11, 2020

    While the initial pressure to stop airing the ads came from a conservative group, Hallmark faced a bigger backlash from viewers and customers who saw the move as anti-LGBTQ. It was then forced to reverse course and commit to more inclusion. Increasingly, marketers see social injustice and inequity as catalysts for introspection and change.

  • Report
     | 
    FEB 4, 2021

    TV’s Counterintuitive 2020: Viewership Decreases, Time Spent Grows. When TV viewership spiked earlier in the pandemic, we forecast that traditional TV would reverse its longstanding user and time spent declines in 2020, at least temporarily. We were half right. We previously estimated that the number of TV viewers ages 18 and older would increase by about 10 million throughout the year.

  • Report
     | 
    OCT 15, 2019

    In Australia, for example, 68.8% of internet users polled in 2019 had watched a subscription VOD service such as Netflix in the prior month, according to GlobalWebIndex. In Brazil and China, the comparable shares were 82.4% and 74.2%, respectively. In China and India, the percentage of respondents watching some form of VOD was greater than the percentage viewing live TV.

  • Article
     | 
    NOV 16, 2020

    But the sustained usage of ad-free streaming matters to marketers because as streaming increasingly replaces traditional TV viewing, viewers will spend less time seeing ads. Additionally, even among ad-supported apps, the ad loads on streaming services tend to be much smaller than the ad loads on traditional TV. Marketers can still reach viewers of ad-free services with workarounds.

  • Article
     | 
    OCT 14, 2019

    We forecast that 182.5 million US residents, or 55.3% of the population, will be subscription over-the-top video viewers this year. In 2020, that figure will increase to 191.5 million viewers. With more people streaming video, the demand for licensed shows should only increase.

  • Report
     | 
    MAY 21, 2021

    Examples include Netflix, Disney+, and Amazon Prime Video. Traditional Pay TV: A multichannel video programming service that requires a subscription to a traditional pay TV provider; excludes IPTV and pure-play digital video services (e.g., Hulu, Netflix, YouTube, etc.) and virtual multichannel video programming distributors (e.g., Sling TV, YouTube TV, etc.).

  • Report
     | 
    JUL 6, 2021

    None of the Canadian FIs support this feature, despite the projected acceleration in the number of subscription OTT video viewers in Canada, per Insider Intelligence. Just more than 20% of respondents rated this feature as “extremely valuable.”. Algorithmically guided automatic transfer of an affordable savings amount helps users meet their financial goals.

  • Report
     | 
    JUL 28, 2020

    This was particularly marked for Netflix use—78% of respondents in that age group in Great Britain said they used the service vs. 60% of 35- to 54-year-olds and just 28% of over-55s.

  • Report
     | 
    SEP 29, 2020

    The service will have 130.1 million viewers this year, up 22.0%. Prime Video has an advantage over other streaming services in that it’s bundled with other benefits; subscribers don’t need to evaluate its quality in isolation to justify the monthly cost. Netflix’s standard plan of $12.99 a month on an annualized basis is more than Amazon Prime membership.

  • Report
     | 
    DEC 13, 2021

    TV viewership remains strong in Canada. With more than 28 million viewers in 2022, and a population that will average almost 3 hours daily with the medium, TV’s audience is holding firm despite digital competition. Subscriber boosts for Bell and Rogers, the largest cable operators in the country, underscore the transition to IPTV.

  • Report
     | 
    OCT 15, 2019

    However, penetration of broadcast TV was still higher than that of subscription video-on-demand (SVOD) services like Netflix, according to the survey. The share of internet users who had viewed live TV in the month prior to being polled remained well ahead of the share who had watched SVOD services (85.7% vs. 68.8%, respectively).