A BlockThrough survey found that 63% of ad blocker users would support “light” and “non-intrusive” advertising for publishers. The rise of the creator economy also shows that users are willing to give time and money to support creators if the direct impact of an advertisement is made clear to them.
TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app. Twitter ranks second, with a daily average of 35 minutes, while third-place Facebook will see 31 minutes per day from the average adult user.