On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.
Streaming services are also using podcasts for marketing. In July, NBCU was the largest podcast advertiser in the US, according to data from podcast analytics company Magellan AI cited by trade publication Inside Radio. Most of NBCU’s podcast ad spending was used to promote its streaming service Peacock.
Traditionally, travel advertisers including online travel agencies are among the biggest search ad spenders on Google. That business tanked last year, but ecommerce-related search advertising outperformed thanks to the supercharged digital retail environment.