As it did with the shift to mcommerce, the pandemic accelerated what was already a growing trend in China: livestreaming commerce. QuestMobile found that more than 18% of female mobile internet users in China watched livestreams on ecommerce platforms in January 2021, up from 15.3% during the same period a year prior.

Western Europe showed a strong increase in SVOD platform adoption in recent years, a trend that is driven by US players such as Netflix and Amazon Prime Video, as well as newer streaming services and local players entering the market. The streaming wars are about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.

Averaging time spent across the adult population allows us to compare media usage trends (including across different media activities), while estimating time spent among users shows how engagement with various media changes over time. With this dual approach, the numbers in our forecasts can—and do—vary depending on which estimates we highlight.

Retail media advertising poised to grow in Latin America: The region’s marketers and retailers are awakening to opportunities to help drive consumer purchases with media networks.

TikTok isn’t the only platform where potentially dangerous trends can go viral, but it’s had its share of challenges reach the mainstream and create a moral panic. The report also found that 46% of teens wanted more information about the risks of challenges. In a blog post published Wednesday, TikTok said it is working to provide those resources.

Averaging time spent across the adult population allows us to compare media usage trends (including across different media activities), while estimating time spent among users shows how engagement with various media changes over time. With this dual approach, the numbers in our forecasts can—and do—vary depending on which estimates we highlight.

trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

Media buyers at agencies and brands should analyze whether their media mix reflects this trend, and fine-tune video budget allocations if an imbalance is evident. YouTube is a primary channel for video advertising, both for awareness and direct response campaigns.

Adults in the UK are spending more time than ever with digital media. Time spent watching videos online, particularly via social, is soaring.

Retailers have kicked off their own media networks. Though retail ad networks have existed for years, the trend kicked into high gear when retailers realized their first-party purchase data is especially valuable in this landscape. Amazon, Instacart, CVS, Walmart, Kroger, and Best Buy are just some of the many retailers with in-house ad networks.

Digital media formats are poised for growth in US and Canada: Total media consumption will decrease this year as pandemic-inspired habits calm.