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  • Report
     | 
    OCT 21, 2021

    As in prior years, PCs and tablets captured the largest single slice of internet users’ media time, at an average 4:01 daily in H1 2021. Mobile devices accounted for 3:47—11 minutes more than in 2020. Social networking and text messaging contributed massively to time spent with all digital screens.

  • Report
     | 
    OCT 21, 2021

    Print media readership held up relatively well, though. Nearly 58% of internet users polled had read a print newspaper in the month prior, and 52.7% had read a print magazine. Time spent with both radio and print press held steady between H1 2020 and H1 2021. Smart devices made major strides in the past year. The pandemic era has sparked greater interest in wearables.

  • Report
     | 
    OCT 21, 2021

    Taken together, social networking and messaging engage more internet users in Indonesia than any other media activity. Some 99.2% of internet users polled in H1 2021 had visited at least one of 37 named social platforms in the prior month, and 99.0% had used at least one of 20 named messaging services. The average time spent with social media and messaging was 3:22 per day.

  • Report
     | 
    OCT 21, 2021

    The average time spent each day with PCs and tablets climbed from 2:52 in H1 2020 to 3:03 this year. Social networking and messaging accounted for one of the biggest chunks of media engagement daily in H1 2021, at 2:31. Smart TVs and voice assistants were the most popular advanced devices. India’s internet users are among the world’s most receptive to voice assistants.

  • Report
     | 
    OCT 21, 2021

    Time spent with digital audio and video both posted annual increases. For example, in H1 2021, internet users polled in Argentina spent an average of 1:14 daily with online TV and 1:45 with music streaming. Time spent each day with broadcast TV also rose, from 2:28 to 2:34. As in past years, social media claimed a far larger slice of time than any other specific media activity, at 3:24 per day.

  • Report
     | 
    OCT 21, 2021

    Music streaming surpassed broadcast radio in terms of time spent. In H1 2021, respondents devoted an average of 1:28 daily to streaming music, versus 1:03 with live radio. Podcasts were also popular, claiming 34 minutes per day. Desktops, laptops, and tablets accounted for almost an hour more of daily media time than mobile phones.

  • Report
     | 
    OCT 21, 2021

    The older skew of Germany’s population contributed to the relatively high penetration of print media, compared with consumption levels in many other countries. Live TV’s reach remained impressive, with 88.8% of internet users having watched broadcast TV in the prior month as of Q1 2021—virtually unchanged from H1 2020. The average time spent each day with broadcast TV rose by 3 minutes, to 2:19.

  • Report
     | 
    OCT 21, 2021

    The average time spent with PCs and tablets each day rose 24 minutes during the same period, to 3:39. While PC ownership is waning somewhat, smart TVs are still gaining fans. Some 30.7% of respondents owned a smart TV in H1 2021—an increase of 6 percentage points compared with 2020.

  • Report
     | 
    OCT 21, 2021

    On the other hand, time spent streaming music rose by 15 minutes daily, to 1:36. Internet users ages 16 to 24 and 25 to 34 continued to post response rates well above average for this metric, at 88.8% and 79.0%, respectively. Social networking and messaging accounted for more daily media time than any other specific activity at 2:21.

  • Report
     | 
    OCT 21, 2021

    And time spent with broadcast radio—an average of 46 minutes daily—was about half the 1:24 devoted to music streaming alone. Social networks and messaging services are now universally popular, and claimed an estimated 3:10 daily in H1 2021—the longest period for any specific media activity.

  • Report
     | 
    OCT 21, 2021

    Time spent each day with desktops, laptops, and tablets remained considerably higher than time spent with mobile devices, averaging 3:25 and 2:19, respectively. Daily PC time grew more than mobile time year over year; the opposite was true in 2020.

  • Report
     | 
    OCT 21, 2021

    The average time spent daily with mobile devices was 3:00 in 2021—a decline of 10 minutes since 2020. Total time spent with PCs and tablets also dropped, from 2:20 to 2:10 daily.

  • Report
     | 
    OCT 21, 2021

    Live TV, radio, and print media have ceded attention to digital video and audio, and online press. Almost 79% of internet users ages 16 to 64 in Vietnam had watched live TV in the month prior to polling in H1 2021, a drop of more than 6 percentage points compared with 2020. Time spent with broadcast TV also fell, to 1 hour, 9 minutes (1:09) per day on average.

  • Report
     | 
    OCT 21, 2021

    Smartphones are still the preeminent media device, owned by 95.2% of respondents in Denmark in H1 2021. Yet PCs and tablets accounted for the greatest single share of media time per day, at 3:18. Mobile phones accounted for 2:05 daily—unchanged from 2020. Among newer digital devices, smart TVs continued their advance, with ownership rising to 54.4% of respondents.

  • Report
     | 
    OCT 21, 2021

    Age, income, and gender still played an outsize role in determining most traditional and digital media audiences. Print media attracted more than half of internet users ages 16 to 64 in Belgium. In Q1 2021, the penetration rates of print newspapers and magazines were 53.4% and 52.5%, respectively.

  • Report
     | 
    OCT 21, 2021

    The average time spent daily with tablets and PCs rose 11 minutes year over year (YoY), to pass the 4-hour mark. Time spent daily with mobile devices was also up, to 2 hours and 48 minutes (2:48). The reach of video—including subscription services—has finally surpassed that of broadcast TV.

  • Report
     | 
    OCT 21, 2021

    Print media still commanded sizable audiences, especially among older residents. Almost 52% of all internet users polled had read a print newspaper in the month prior to polling in Q1, and 46.1% had read a print magazine. Among those ages 55 to 64, the shares were 65.0% and 56.3%, respectively. Many of the youngest adults seemingly turned away from print, though.

  • Report
     | 
    OCT 21, 2021

    Time spent each day with mobile devices surpassed time spent with desktops, laptops, and tablets by half an hour in H1 2021. On average, internet users spent 4 hours, 27 minutes (4:27) daily with mobile phones, compared with 3:57 on larger-screen devices. Both mobile and PC time rose year over year (YoY); PCs recorded the larger gain, though.

  • Report
     | 
    OCT 21, 2021

    Recent changes in Hong Kong’s political and media environments may affect consumer behaviors, but few major shifts were evident in H1 2021. China’s National Security Law, which came into effect in Hong Kong in June 2020, effectively penalizes the expression of opinions that the Chinese government considers detrimental to its increasingly firm control of the former British colony.

  • Report
     | 
    OCT 21, 2021

    Time spent with live TV continued to fall year over year, hitting 2:09 in H1 2021. Most traditional media forms have seen their audiences shrink, but they were still popular among older individuals and affluent respondents.

  • Report
     | 
    OCT 21, 2021

    In fact, broadcast TV maintained a significant advantage over digital video in terms of time spent. It accounted for an average of 2 hours, 34 minutes (2:34) per day in H1 2021, effectively 1 hour more than time spent watching TV shows or other video content online. However, digital video viewing now enjoys near-universal reach among internet users in Brazil.

  • Report
     | 
    OCT 21, 2021

    Time spent with desktops, laptops, and tablets averaged 4 hours, 2 minutes (4:02) daily in H1 2021. This metric rose more steeply year over year than mobile time, which accounted for 3:08 daily. Digital video arguably now exceeds live TV in terms of reach, while paid-for video services made a quantum leap between 2020 and 2021.

  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021

    Taken together, these activities ranked third in terms of time spent, at 4:09 daily in H1 2021. Penetration of several advanced digital devices was still minimal and concentrated in affluent homes. The Philippines’ economy grew modestly in 2019 but was severely damaged by the pandemic in H1 2020.

  • Report
     | 
    OCT 21, 2021
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