Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app. Twitter ranks second, with a daily average of 35 minutes, while third-place Facebook will see 31 minutes per day from the average adult user.

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Winter Olympics provide Beijing the opportunity to scrub China’s internet clean: The door to a free and open Chinese internet is closing fast as regulators aim to reshape the Great Firewall of China.

Leverage influencers to get traction on digital media channels. DNVBs’ use of influencers to create brand affinity and drive sales has been an effective growth hack. Aggregating the reach of niche media vehicles functions as a modern corollary to mass-reach vehicles of yesterday: Their impact depends on authenticity that isn’t easily manufactured.

This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.

Mobile app gaming has managed to hold on to its pandemic-driven success and then some, reversing our previous predictions that time spent gaming with mobile apps would decline in the US after 2020.

Zoom out: PlayFronts took place as many factors push gaming further into the mainstream: pandemic-fueled shifting media consumption habits, the pending cookiepocalypse, a decline in linear TV viewership, and ad oversaturation on connected TV. Marketers are now challenged to cultivate customers who are not accustomed to in-game advertising just as the sector becomes increasingly important to growth.

eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important.