AUG 24, 2020
As the pandemic has dragged on, many brands have started to reprioritize performance marketing objectives, as they still have revenue goals to meet. (More on performance marketing in the third section of this report.). Four Challenges Facing Influencer Marketing During the Pandemic. Despite the factors in its favor, there are challenges to working with influencers during the pandemic.
FEB 4, 2020
JUN 11, 2019
Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.
MAY 26, 2021
JUL 21, 2021
Report: Marketing with Stories 2021. Article: How US retail brands can take advantage of growing social commerce trends. Article: What China’s growing sustainability awareness means for brands.
APR 21, 2021
Edison Research. Inside Radio. Interactive Advertising Bureau (IAB). Kantar. Magellan AI. Triton Digital. WARC. Westwood One.
MAY 26, 2021
AUG 13, 2020
US B2B digital ad spending in 2020 will grow 22.6% year over year amid the coronavirus pandemic. This report breaks down the market factors and B2B-specific considerations that are driving this increase.
AUG 12, 2020
Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.
JAN 19, 2021
eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research analyst at Insider Intelligence Man-Chung Cheung to discuss internet regulations worldwide: how Brexit will change UK internet rules, major EU antitrust cases, Canada's Consumer Privacy Protection Act (CPPA), why the Chinese government has turned its attention to homegrown tech giants, and more.
JUN 21, 2021
Report: The Marketing and Advertising Agency Report 2021. Article: Global ad spend will grow more than 10% this year as economy recovers quicker than expected. Article: Apple enhances productivity between devices, pushes more granular privacy and health features.
AUG 6, 2020
The people we interview for our reports are asked because their expertise helps to clarify, illustrate or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Read Next. Sources. Ad Age. AdExchanger. Advertiser Perceptions. Geopath. JPMorgan. Kantar. Lamar Advertising. OAAA. OOH Today.
OCT 26, 2021
Kerri Sallusti, vice president of strategy at Data Axle, shares insights with eMarketer editorial director at Insider Intelligence Rimma Kats, on generational preferences for marketing communications and channels, as well as how marketers can engage their target audience. To uncover more insights, download Data Axle’s consumer research report, Generational Shifts in Marketing Preferences.
AUG 5, 2020
Three Key Questions This Report Will Answer:. What are the key factors that will impact US banks’ IT/tech spending in the short and long term? Which banks in the US will have the highest IT/tech spend forecast between 2020-2024? What are the factors unique to each US bank that will affect tech/IT spend at each individual institution? WHAT’S IN THIS REPORT?
OCT 5, 2020
eMarketer vice president of content studio at Insider Intelligence Paul Verna speaks with Business Insider Intelligence senior research analyst Audrey Schomer and research associate at Insider Intelligence Daniel Carnahan about a recent report titled "Digital Trust Report 2020: How US social media users rank 9 major social platforms on privacy, safety, misinformation, ad annoyance and ad relevance." They break down the report into easy-to-understand bits and examine how users are helping to shape the popularity of the platforms examined in the report, available on eMarketer PRO.
JUN 22, 2020
eMarketer principal analyst Victoria Petrock and research analyst Mariel Soto Reyes at Insider Intelligence discuss consumer attitudes around privacy, facial recognition and privacy rules and regulations. They then talk about how much the coronavirus has influenced contactless technology usage and whether virtual reality affects your eyes.
JUN 14, 2021
Report: The Marketing and Advertising Agency Report 2021. Article: US ecommerce forecast revised upward, 18% growth expected in 2021. Article: How are online and offline transactions becoming more frictionless?
JUL 27, 2020
“We had a big marketing push that was going to be centered around skateboarding becoming an Olympic sport,” said Maisie Antoniello, vice president of marketing at Jones Soda. “We’ve always targeted toward a youthful audience, and Gen Z is heavily into gaming and esports.”. Multiple advertising agencies we spoke with for this report mentioned a heightened interest in gaming as a result of the pandemic.
APR 14, 2021
The excitement over social audio is palpable, judging by the number of companies building out apps or features to support it, and by the number of news reports and opinion columns covering it (our own “Clubhouse and Social Audio 2021” report included). But any marketer that’s active in social media should weigh the drawbacks of entering social audio right now. Here are some key issues to consider before jumping on board.
JUN 26, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of research Jennifer Pearson and vice president of content studio at Insider Intelligence Paul Verna discuss the good, the bad and the ugly of working from home, Instagram for news, "Starbucks Pickup," YouTube's "Direct Response" ads, Spotify's interactive ads, the truth about shooting stars and more.
MAY 14, 2021
JUL 23, 2020
The people we interview for our reports are asked because their expertise helps to clarify, illustrate or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Sources. Canada Media Fund. Edison Research. Media Technology Monitor. Podtrac. Signal Hill Insights. Triton Digital.
MAY 26, 2020
For our new report “Influencer Marketing and the Path to Purchase,” we spoke with a number of social media influencers to find out what brand partnerships look like from their perspective. They shared insights on what creative collaboration looks like, how to engage their followers, and what they do to measure the performance of their content.
SEP 10, 2019
There are about four months before the California Consumer Privacy Act (CCPA) compliance deadline kicks in, and according to July 2019 research from consent solutions provider PossibleNow, only 8% of US businesses said they are prepared. The majority reported still being in the preparation process; however, only a third expected to be able to meet the January 1, 2020, deadline.
JAN 14, 2021
When asked about their priorities for the year in SEMRush’s “State of Content Marketing” report, the most popular answer, with 79% of marketers agreeing, was generating quality leads.