Marketers rely on email for its reach and steady performance. In order to maintain that effectiveness, marketers are using data to create campaigns with better context and relevance for their audience.
This report explores how the event technology stack allows B2B marketers to better collect and use event data as part of larger marketing plans. It also covers why it’s important to bridge the offline/online data gap.
The internet of things (IoT) is playing an increasingly important role in people’s everyday lives. This series of “smart spaces” reports examines how connected devices, appliances, sensors and networks are being used in homes, cities and cars.
In the latest edition of eMarketer’s “Behind the Numbers” podcast, we look at three powerful forces transforming virtually every aspect of the global media and marketing ecosystem: mobility, automation and ad avoidance.