With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.

US linear TV viewership will trail off to 234.2 million in 2024—a steady decline not even mitigated by elections and sporting events. The compound annual growth rate (CAGR) from 2020 through 2024 will be -2.0%, compared with a rate of 2.1% in TV ad spending during the same time frame.

"Twitch, which is owned by Amazon, hosts streaming video content primarily focused on video games, including live streamed broadcasts. [Live and non-live content] is now too big for the internet giants to ignore," Vahle said. "The big platforms, owned by the likes of Facebook, Google and Microsoft, are competing to sign big deals with popular streamers and esports leagues.

The largest recipients of these dollars are sports and news/politics podcasts, which combined for about one-third of programmatic podcast ad revenues, per Omny Studio. Another emergent technology that could affect how ads are sold against spoken word content is social audio.

Retail investors' appetite for day trading will wane next year, partly driven by dropping savings, as well as a rise in sports betting and crypto siphoning dollars. Already, the number of aggregate shares traded fell 14% quarter over quarter in Q3, per DriveWealth, and this trend will accelerate further in 2022.

“We’ve been working with City Group [Manchester City FC], and recently it ran a live tournament on the soccer video game FIFA. Agüero [a Manchester City player] was playing the City player from New York, and we did a live feed to 25 select publishers.”. Soccer has an incredibly varied supporter demographic, but when a digital crossover occurs (a la esports), younger people tend to dominate there.

Peacock will continue to gain viewers as its parent company uses it for sports streaming. The Super Bowl and Winter Olympics were streamable through Peacock, which gave the service a boost in visibility. In February 2022, Peacock achieved new highs in daily downloads and in-app purchases, per Apptopia. Additional sports programming will come to the service throughout the year.

The issue of audio content extends far beyond video games and will likely become an even greater issue thanks to the rise of live social audio apps like Clubhouse. Social audio apps started gathering steam when Discord launched in 2015, but are currently experiencing a watershed moment thanks to the sudden popularity of Clubhouse.

Digital video could also get a bounce from TV’s hit during H1 2020, especially related to sports content, which drives a sizable audience and spend level for live linear TV. eMarketer is working hard to provide you with the most up-to-date coverage on how the coronavirus pandemic will impact your industry, as well as what you can do to stay ahead. Read all our coronavirus coverage here.

It’s where best-in-class entertainment meets best-in-class streaming, with more than thirty thousand titles including shows, movies, live news, and break through entertainment across the FOX portfolio. Watch now.

Esports present an opportunity for marketers to partner with games in a similar fashion to how they’ve partnered with legacy sports: by sponsoring teams, equipment, and broadcasts. The cancellation of in-person events caused esports revenues to decline somewhat, though global revenues are expected to hit $1 billion in 2021.

And with the extended cancellation of sports and music events, consumers are showing interest in watching them on live streams, according to GWI. More love for organic social media. The concept of owned social media—a brand’s Facebook page, Instagram account, Twitter account, etc.—has gotten new attention during quarantines.

For instance, South Korea’s KT and Japan’s KDDI selected VisualOn’s Media Platform to deliver synchronized multistream video feeds for entertainment and sports. The programming will let users switch camera angles seamlessly in real time. It will also bring live video broadcasts with very short delays.

Digital video spending could get a bump from TV’s hit during the pandemic, especially related to sports content, which drives a sizable audience and spend level for live linear TV. In 2020, video will surpass traditional digital display spending in Canada for the first time. Video now makes up 25.8% of all digital ad spending.

For instance, SAP Customer Experience Live had a comedian to keep the event engaging, according to Hansen. And Foster said her team was looking to sports broadcasting models like the Olympics for CES inspiration. For Adcolor, keeping over 100,000 attendees engaged during its virtual conference was a major goal.

Rogers Sports & Media: Building on the company’s sports broadcast rights holdings and 55 radio stations nationally, the company reports that it now has 4.8 million listeners. This includes its Frequency Podcast Network, an ad-supported streaming platform.

They argue that the technology—which can scan and identify faces without consent in crowded streets, retail stores and sports stadiums—is predatory and invasive. Among consumers, the jury is still out. People appear to be warming to the use of facial recognition in situations where they think it can keep them safe.

From performance ads on mobile to selling digital sneakers to placing virtual billboards in a sports game, marketers have plenty of options. Identifying the best option, however, is the challenge. Video game advertising can be a precursor for brands looking to dive into the metaverse.

Common educational disruptions included shifts to remote learning, decreased socialization with instructors and peers, and fewer opportunities to participate in school-related sports and activities. College-age students delayed enrollment, transferred to less-expensive schools, attended institutions closer to home, took gap years, and dropped out completely.

LinkedIn joins the race against Clubhouse: The platform is the latest to announce its own live social audio feature. It could stand out in the audio wars by focusing more heavily on structured events like conferences and webinars, which would also help it attract B2B marketers.

Our Take: Despite their youth, Gen Z likely has had a lot of exposure to the healthcare system, beginning with vaccinations and physical exams required for entry to schools, camps, and sports activities. Their providers were chosen for them, and most have only a hazy idea of how health insurance and the reimbursement system work.

Streaming live sports CPMs are over $40, per Glewed TV. Different services can also charge different rates. HBO Max CPMs ran between $45 to $55, according to ad buyers who spoke with Business Insider. Discovery+ CPMs were $20 to $25. Hulu CPMs were $23 to $30. Most advertisers expect CTV and linear TV CPMs to change at similar rates, according to IAB.