OCT 29, 2020
Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.
MAR 9, 2021
Shopping is now available across many of its other features including IGTV, Live, and Reels. Shoppable Instagram feeds, which let merchants tag up to five products per image, launched in Canada in September 2020. The feature enables users to advance through the purchase journey up until checkout, which takes place on the merchant’s online store.
MAY 12, 2021
As Clubhouse creator Mariana Bah, who is also a DJ and consultant, put it in an interview with The Information, “You can’t live off of [tips]. What if they only give you $10 for the day?”. Other new revenue streams, like memberships or subscriptions, may be more stable, but they also have their downside, such as alienating portions of a creator’s audience.