Learn about the new Amazon Style store, podcasts on Twitter and LinkedIn, advertising at the NBA All-Star Game, who America’s truckers are, and more. Tune in to the discussion with our analysts Peter Vahle and Blake Droesch and director of forecasting Oscar Orozco.

But search ads are losing their dominance as investment in display ads is on the rise on platforms like LinkedIn, Facebook, Twitter, CTV, and audio increases. As reported by eMarketer principal analyst at Insider Intelligence Jillian Ryan in our “US B2B Advertising Forecast 2021” report:.

LinkedIn. Marketing Week. McKinsey & Company.

On today's episode, we discuss whether Donald Trump's new "Truth Social" platform can make some noise, Facebook rebranding the News Feed, whether LinkedIn is the best social network, Uber and Lyft's rebound, how Apple changed Facebook, an unpopular opinion about Disney, where Valentine's Day came from, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Peter Vahle.

“These partnerships will strengthen our ability to test a system—or an aircraft—hundreds of times using digital twin technology before it is deployed,” Boeing Chief Information Officer Susan Doniz said in a LinkedIn post. Cloud spending accelerates: Boeing’s deal is a sign of the digital times as enterprises go on cloud spending sprees.

Grow your business with LinkedIn ads. At LinkedIn, we help marketers drive the results they care about most, from building their brand all the way to converting revenue and driving growth. Start reaching your target audience on the world's largest professional network today and launch your first ad campaign with $100 on us. Learn more.

Grow your business with LinkedIn ads At LinkedIn, we help marketers drive the results they care about most, from building their brand all the way to converting revenue and driving growth. Start reaching your target audience on the world's largest professional network today and launch your first ad campaign with $100 on us. Learn more.

Grow your business with LinkedIn ads. At LinkedIn, we help marketers drive the results they care about most, from building their brand all the way to converting revenue and driving growth. Start reaching your target audience on the world's largest professional network today and launch your first ad campaign with $100 on us. Learn more.

Our new Digital Trust Benchmark Report 2021, based on a Q2 2021 survey of 1,730 US social media users, evaluates how these users feel about nine major social media platforms—Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube—and reveals the extent to which trust affects usage and attitudes toward advertising.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Rachel Boyles, product marketing manager at Salesforce, along with Whitney Rudeseal Peet, digital marketing specialist at Litmus, Corrina Cohen, platform developer at Caleres and Karin Holmgren, senior manager of global marketing operations at Pitney Bowes.

Find out how seemingly small ad creative elements—including the use of motion, intentional calls to action, and more—can make a big impact on ROI and purchase intention during the 2021 holiday season. Hear from Mattel’s Jason Horowitz, SVP, US marketing and global head of media and digital, Instagram’s Genie Alfonzo, product marketing manager, and VidMob’s Blake Boznanski, head of industries.

“Communication” is a loose term in this case, as many hospitals, health systems, and physician practices use Facebook and other social media networks as marketing channels. Most doctors don’t use consumer-facing social media channels for professional purposes.

The firings “generated press coverage and publicity that would cost the company millions of dollars to obtain otherwise via the traditional methods of advertising," said Jason Hennessey, CEO of marketing agency Hennessey Digital.

eMarketer principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the best and worst Super Bowl ads and whether they achieved their marketing objectives. They also talk about how many people tuned in to the game, how much advertisers spent and the most popular halftime show ever. They then examine Quibi's launch campaign, solo TV viewing and how much returns are costing retail.

The Digital Trust Report evaluates consumer perception of nine major social networks—Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube—and ranks those platforms according to how our survey respondents perceive them along our five pillars of digital trust.

Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.