Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.
Reddit gets its own AI content recommendation page: The new Discover tab will look a lot like Instagram’s Explore page, surfacing photos and videos from communities that users aren’t yet subscribed to.
We expect US adult TikTok users to spend close to 46 minutes on the platform per day this year, on par with YouTube and well ahead of Facebook, Instagram, Snapchat, and Twitter. The metaverse development timeline will get longer. Meta is pulling back on metaverse expenditures and virtual goods fan-favorite Roblox is facing waning usage and revenues after a pandemic spike.