Instagram came in second, with 30 minutes per week. Our estimates show that, thanks to Facebook’s broad appeal across age groups, it will be by far the most widely used social platform in Canada this year, with 21.1 million monthly users. Instagram will be No. 2 with 14.4 million monthly users, followed by Twitter with 8.6 million, Snapchat with 7.7 million, and TikTok with 6.1 million.

The number of monthly Instagram users in Western Europe will rise by 17.0% in 2020 to 132.8 million. That’s more than three times higher than the growth rate we had predicted before the pandemic (5.2%) and equates to 19.3 million new users from 2019.

The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.

Twitter’s user growth has been plateauing for years, as social media users gravitate toward newer platforms like Instagram and Snapchat. But among the countries included in our forecast for Twitter user growth, seven of the top 10 are in Asia-Pacific—a regional trend also evident with Facebook and to some extent, Instagram.

Instagram: In an April 2021 Instagram Live discussion with head of Instagram Adam Mosseri, Facebook CEO Mark Zuckerberg teased three new ways for creators to generate revenues on the platform: making Shops available to more creators so that they can use the virtual storefronts to sell their products directly to their followers on Instagram; introducing a marketplace to help match brands with creators for

The company’s executives stressed that AI systems driving the metaverse would be focused on preserving user privacy and being as transparent as possible. Meta, whose products Facebook and Instagram leverage user tracking to sell ads, has had numerous run-ins with regulators due to privacy abuses.

TikTok's success has renewed social platforms' interest in algorithms: Instagram, Snap, YouTube, and Twitter have all begun implementing algorithmically-recommended content over the past year.