SEP 23, 2020
The US computing products & consumer electronics industry will be the fastest growing digital ad spender in 2020, increasing its spend by 18.0% in a year when the total US digital ad market will only grow by 1.7%.
OCT 9, 2020
The downside is that aggressively inserting ads into games that people already paid for is likely to spark a backlash from gamers, who aren’t shy about criticizing advertisers. After EA forced commercials into its “UFC 4” game, a viral reddit thread condemning the in-game advertising influenced EA to drop the ads.
JUL 27, 2021
On today's episode, we discuss how Netflix got on in Q2 of this year, why it's getting into gaming, and what to expect from the streaming giant for the rest of 2021. We then talk about people's perceptions of ad-supported video-on-demand (AVOD), what to make of ESPN+ raising its prices, and whether a Peacock and Paramount partnership makes sense. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.
JUL 30, 2021
NBCU reports a great Q2: With ad revenues up 32.8% over last year and Peacock sign-ups up to 54 million, NBCU’s on a roll—but poor Olympics ratings have dampened the good news.
JUL 29, 2021
NOV 22, 2021
Retailers’ Embrace of Video Ads Will Push TV Networks to Up Their Game. As retail media networks evolve and embrace upper-funnel formats like display and video, TV networks will face growing pressure to make their advertising more accountable and measurable.
JUN 3, 2021
On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
JAN 21, 2021
eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube's 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.
JUN 24, 2020
APR 17, 2020
TV networks will lose billions in ad revenues due to canceled or postponed March Madness, NBA, NHL and other major sports games. Political advertisers will still spend big on TV—but probably not in Q2. Our earlier estimates of TV ad spending growth were driven in part by expected spending on the presidential campaigns as well as other election-related ads.
MAR 9, 2022
If Amp succeeds, it could be monetized via advertising in the near future. We expect US digital audio services ad spending of $6.21 billion this year, rising to $7.89 billion by 2025. Amazon isn’t shy about expanding its ad business.
OCT 27, 2020
Gaming publishers have pursued aggressive monetization through engagement driven ad-units, keeping players in the game and driving strong performance for advertisers. As a result, engaging units such as rewarded video and playables have become essential to both the in-game player experience and monetization.
FEB 3, 2022
Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.
OCT 18, 2020
The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.
MAY 11, 2020
After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.
MAY 5, 2020
This report explores our latest forecast for time spent with media in France and Germany, and how COVID-19 will affect media usage patterns in 2020 and beyond.
MAY 1, 2020
This report explores our latest forecast for time spent with media in China, and how the coronavirus pandemic will impact our forecast for 2020 and beyond.
FEB 18, 2020
Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.
Performance Metrics |
APR 1, 2020
NOV 3, 2020
Early in the pandemic, most consumers went through a panic-buying period—stocking up on essential goods like toilet paper—as uncertainty over lockdown restrictions loomed.
MAY 9, 2022
Subscription video on demand services collectively accounted for another 10% of time spent, and the remaining 2% was spent on game livestreaming. Unleashing the Power of Connectivity. A variety of challenges, including infrastructure and affordability of broadband plans, remain roadblocks for Southeast Asia to realize its digital potential.
DEC 16, 2020
Downloads of casual games—generally free-to-play games with simple structures that are primarily monetized with ads—grew 45% YoY in H1 2020, according to app analytics provider App Annie. It also found that casual games accounted for 82% of game downloads worldwide in 2019. But even as they are booming now, casual games face turmoil with the arrival of iOS 14.
JUL 28, 2021
With the reopening of cinemas and amusement parks and strong advertising from companies promoting mobile video games, new generation consoles, and streaming video-on-demand platforms, we expect a strong year of digital ad spending targeting younger consumers and the reemployed. Digital ad spend in the entertainment industry will grow by 37.2% to reach over $11 billion.
SEP 30, 2021
The studio’s most popular game, Oxenfree, is a choose-your-own-adventure game where players’ dialogue choices affect the story. That’s a similar premise to Netflix’s 2019 “Black Mirror: Bandersnatch,” which was hailed as an innovative mix between a video game and a film.
MAR 28, 2022
Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.