MAR 30, 2020
The Wall Street Journal reported that streaming-only ads during the game sold for $300,000 to $400,000. For comparison, ads shown during the linear TV broadcast sold for $5.6 million apiece. AT&T’s Xandr announced that TV inventory from WarnerMedia, AMC Networks and Disney will be purchasable through Xandr’s platform.
FEB 2, 2021
eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.