What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.

But that doesn’t mean all of its worries have been resolved; Luis Di Como, the company’s executive vice president for global media, said Unilever will “continue to reassess [its] position as necessary” as the year goes on.

Traditional Media Ad Spending by Media Type. Digital Ad Spending by Format. Mobile Ad Spending. Digital Ad Revenues by Company. Behind the Numbers.

Twitter reported $808.4 million in worldwide ad revenues, up by 15% YoY. That also represents a 44% quarter-over-quarter increase in ad revenues. US Q3 ad revenues rose by 11% from Q3 2019 to $428 million. That’s compared with a 25% YoY decline in ad revenues in Q2. International ad revenues reached $381 million in Q3, up by 20% YoY. In Q2, international ad revenues declined by 20%.

Twitter’s latest product road map updates put an emphasis on user experience and, of course, creators: The moves come amid increased competition from other major social players.

eMarketer vice president of forecasting Monica Peart shares her insights on how the coronavirus pandemic is affecting our US TV ad spending forecasts. This episode is hosted by global director of public relations Douglas Clark.

In this episode hosted by eMarketer global director of public relations Douglas Clark, forecasting analyst Eric Haggstrom sheds light on how the coronavirus pandemic is affecting eMarketer’s search ad spending forecasts, including repercussions for the travel and retail industries.

Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.

MMA Global. Morning Consult. Nextdoor. PubMatic. Yelp.

Prior to the pandemic, virtual events were uncommon—72.1% of event and meeting professionals worldwide surveyed by software company Aventri in April 2020 did not have a virtual event strategy before the coronavirus hit. This year forced most marketers to reconceptualize how to execute an in-person event in an online forum. And that pivot is here to stay.

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

Our October estimate was created at the beginning of the month, before Amazon reported a 50.5% year-over-year increase in worldwide “other” revenues—the line item that includes primarily advertising revenue—in its Q3 earnings.

Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.

The results: Approximately 23% of worldwide iOS users have opted in to being tracked, according to app analytics provider Flurry. But consumers who declined to be tracked by Facebook, which attracts the most ad spend of any platform, leave it hard-pressed to track conversions. Last week, it was reported that app-install campaigns underreported conversions from ads that ran on iPhone 12s.

Only 23% of worldwide iOS users have opted in to being tracked, according to app analytics provider Flurry. That means Facebook, which attracts the most ad spend of any platform, is hard-pressed to track conversions. What’s next: To get around the issue, Facebook is leaning on statistical modeling instead of Apple data—and for some advertisers, that may not be good enough. 2.

In a challenging year for advertising worldwide, Germany will experience a slowdown similar to that of every other market we track. Germany’s digital ad spending had grown at double-digit rates for each of the past three years, but pandemic-disrupted 2020 will see that growth slow to just 0.8%.

Kenshoo, which reports trends among a worldwide base of clients running paid search campaigns on sites including Google, Bing, and Yandex, cited search CPCs down 16% YoY in Q3 2020—though that represented a 20% increase compared with the prior quarter. Another major trend was government stimulus payments resulting in increased sales, especially for ecommerce advertisers.

On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

International data flows are important to large multinational marketers and marketing platforms. Without an agreement, US companies will continue to face legal jeopardy in Europe—as they will in other countries with data privacy laws, such as Australia and Switzerland—when dealing with international data flows.