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  • Audio
     | 
    MAY 13, 2021

    On today's episode, we discuss the pandemic challenges that fashion brands are facing, how female digital buyers have changed, and how social media strategies are evolving. We then talk about how engagement with brick-and-mortar retail is changing, how Walmart+ stacks up against Amazon Prime, how significant a problem porch piracy is, and whether in-garage delivery is the solution. Tune in to the discussion with director of marketing and ecommerce at Cloe Raquel Garduño Arroyo, eMarketer director of research Matteo Ceurvels, and analyst at Insider Intelligence Daniel Keyes.

  • Audio
     | 
    MAY 11, 2021

    On today's episode, we discuss the most interesting aspects of Amazon's Q1 results, including whether it's losing in groceries, shoppers who may never go back into stores, and how local businesses are fighting back against Amazon in Canada. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

  • Video
     | 
    MAY 10, 2021

    From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.

  • Video
     | 
    MAY 3, 2021

    Older consumers may recall the iconic Bounty TV commercials featuring “Rosie.” But to attract Gen Z, Procter & Gamble is taking its messaging to digital channels. Watch Industry Voices Spotlight on CPG with Janette Yauch, brand vice president of Bounty and Puffs at P&G, to learn how it’s leveraging Twitch and TikTok.

  • Article
     | 
    MAY 7, 2021

    NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

  • Video
     | 
    APR 30, 2021

    As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.

  • Article
     | 
    APR 25, 2021
  • Video
     | 
    APR 26, 2021

    As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alessio Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency.

  • Video
     | 
    APR 19, 2021

    From product-focused creative to augmented reality tools and a proprietary delivery service, furniture seller Article is dedicated to great customer experience every step of the way. Watch Industry Voices with Duncan Blair, vice president of marketing at Article, to learn how its white-glove strategy has introduced consumers to online furniture shopping over the past year.

  • Article
     | 
    APR 8, 2021

    In an August 2020 survey from Capgemeni, 30.1% of consumers worldwide named BNPL as the most popular ecommerce payment method. While that’s a significant figure, there were five other payment methods cited—including credit cards—that were favored more.

  • Video
     | 
    APR 5, 2021

    Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.

  • Article
     | 
    JUL 13, 2020

    Total retail sales worldwide are expected to hit $23.358 trillion in 2020, down 5.7% from 2019—and nearly 12% below our pre-pandemic estimate of $26.459 trillion.

  • Video
     | 
    MAR 29, 2021

    Nell Shapiro, CEO and founder of Kibou, shares how she reimagined the diaper bag brand’s go-to market strategy by leaning into Facebook Groups, Pinterest, and virtual touchpoints to build brand awareness and reach its target demographic. Watch Industry Voices, a conversation between Nell and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.

  • Article
     | 
    NOV 22, 2020

    We recently spoke with Julie Bowerman, chief global digital consumer and customer experience officer at Kellogg’s, about how the brand is keeping up with demand, how it’s measuring success, and its direct-to-consumer (D2C) plans. Can you speak about the shift to ecommerce that Kellogg’s has witnessed over these past few months?

  • Article
     | 
    MAR 18, 2021

    Join us at our upcoming webinar to hear more from Zia Daniell Wigder, Insider Intelligence senior vice president of content, as she breaks down our 2021 US retail and ecommerce sales forecast, and covers the shifts marketers need to make for their in-store and ecommerce strategies. Click here to reserve your seat.

  • Article
     | 
    JUL 7, 2020

    Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

  • Article
     | 
    APR 12, 2020

    How has fulfillment and last-mile delivery changed in the past few weeks amid the global pandemic? The No. 1 thing that we have seen is an explosion in ecommerce due to the physical store closures. If we thought ecommerce was growing faster before, we're going to see even greater acceleration.

  • Audio
     | 
    MAY 21, 2020

    Insider Intelligence research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu discuss how the coronavirus changed retail and ecommerce. What are our base, best and worst cases scenarios? They then talk about who frictionless retail is for and what Americans' online grocery experience really looks like.

  • Video
     | 
    MAR 15, 2021

    Link Walls, vice president of digital marketing strategy at ChannelAdvisor, talks with Rimma Kats, executive editor at eMarketer, about how marketers should reevaluate retail media, ads on Amazon, and data privacy.

  • Audio
     | 
    AUG 10, 2020

    eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's checkered Q2 earnings. They then talk about how Google plans to take on Amazon's online shopping dominance, the antitrust investigation into Google, and what would happen if Google tracked people after they asked it not to.

  • Article
     | 
    AUG 5, 2020

    As the pandemic caused widespread shutdowns, consumers who traditionally preferred brick-and-mortar retail shifted at least some of their spending to digital channels.

  • Article
     | 
    JUL 13, 2020

    Since stay-at-home orders were put in place, more adults in the US have significantly increased their alcohol purchases.

  • Article
     | 
    MAY 7, 2020

    A December 2019 survey from Talkwalker found engagement and reach were the two most prominent measures of success for proving influencer ROI, according to PR and marketing communications professionals worldwide.

  • Article
     | 
    MAY 6, 2020

    A day after launching in Ulta Beauty stores, foot care brand Barefoot Scientist received unfortunate but inevitable news: Ulta's locations would have to close due to the pandemic. For the relatively new company, it was disheartening that consumers wouldn’t be able to test its products in-store. But like other brands coping with the pandemic, Barefoot Scientist has learned to adapt and focus on the present.

  • Article
     | 
    MAY 5, 2020

    “Online ordering and home delivery will only increase as people become more aware of the regularity of future virus outbreaks in a global economy. Those options will also be important for the younger generation when they start to have households, raise families and take care of elderly parents. The cost of delivery overall seems very reasonable, and that makes the convenience even more appealing.

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