To curate their experiences, Gen Zers often lean on influencers and TikTok algorithms. Boomers—reportedly the fastest-growing cohort of online consumers, per The Washington Post—use Facebook to research products and services.

TikTok use is being driven by younger adults: Almost half of the app's US users will be between 18 and 34 this year, a figure that decreases as the user segment gets younger and older. For instance, just 1.8% of TikTok's users will be 65 and older in 2022.

In a world of ubiquitous robocalls, brands need to differentiate themselves if they want consumers to pick up. One option could be logos. Some 69% of US adults ages 18 to 24 say they would answer a call if their phone displayed a recognizable brand logo. This figure decreases with age, and just 46% of US adults ages 55 to 62 say they'd pick up if they recognized a brand logo.

Gen Zers and millennials’ preference for app-based tools reflects their overall digital lifestyle. By generation and household income segment, respondents uniformly valued Social Security alerts.

Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.

Roblox and Discord drive gaming platform growth, especially among Gen Z users, while games like Pokémon Go and Candy Crush remain popular across generations. Looking ahead: US time spent gaming via mobile app will continue a slow but steady increase in years to come, evidencing gaming's increased popularity is more than just a pandemic phase.