Meanwhile, Gen X and baby boomers leaned toward apps from traditional brokerages, banks, and insurance companies. Overall, younger consumers prefer platforms that move money quickly and easily, and that offer them financial flexibility when investing. More like this:. Report: Insider Intelligence’s Banking Trends to Watch in 2022.

Yet some users are receptive to ads, with millennials and Gen X more likely than baby boomers or Gen Z to share their personal data with video advertisers. The Criteo research showed that the willingness to share varied widely depending on the data type. Across generations, most respondents said they would share age range and gender data.

A survey from Airship found that 68% of millennials were likely to scan QR codes while in a store, compared with 65% of Gen Zers, 58% of Gen Xers, and 35% of Boomers. Marketers will likely get better ROI when using QR codes in campaigns targeted to younger consumers. A YouGov survey from June 2021 found that US adults ages 18 to 29 found QR codes easier to use than other age cohorts.

Gen X (ages 39 to 54) is at the sweet spot of inheriting wealth. By 2030, the silent generation (ages 74 to 91 in 2019) and baby boomers will be between 66 and 102 years old. With average US life expectancy at 79 years, the next decade will likely see Gen Xers receive the bulk of wealth passed down from their parents in the silent and baby boomer generations.

Millennial and Gen X respondents preferred in-store to curbside pickup by a wider margin than other groups. Gen Zers and boomers in our survey also favored in-store pickup, but with a smaller gap in relation to curbside.

More than half (53%) of Gen Zers got financial advice from friends and family, compared with 44% for millennials, 37% for Gen X, and 25% for baby boomers, perCreditCards.com. Through Wealthfront, UBS acquires a sizable customer base within the millennial and Gen Z demographic. It also gets the digital tech and an omnichannel experience needed to reach out to them.