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  • Article
     | 
    JAN 7, 2021

    Rapid-fire event cancellation notices and invites to (poorly produced) virtual events littered the inboxes of B2B audiences at the start of the pandemic. Luckily, there are plenty of learnings for organizers and sponsors to implement as the landscape continues to transform.

  • Article
     | 
    MAR 9, 2021

    It’s now easier to reach a considerably wider audience thanks to virtual events. But to garner a strong ROI, event sponsors need to be proactive in generating leads and solid data.

  • Article
     | 
    DEC 2, 2020

    In this eMarketer Quiz, you’ll test your knowledge of the event marketing space. As a reward, you will receive a complimentary eMarketer Roundup “Event Marketing Trends,” a collection of data, insights, and perspectives from your industry peers.

  • Article
     | 
    FEB 9, 2021

    A common misconception by first-time virtual event organizers is that digital is easier to execute than in-person. But the reality is virtual is just a different beast.

  • Video
     | 
    FEB 1, 2021

    In this Meet the Analyst Webinar, Jillian Ryan, eMarketer principal analyst at Insider Intelligence, discussed what event organizers and sponsors have learned, and essential tips to keep up with this transforming space.

  • Report
     | 
    NOV 4, 2021

    For example, AEM forces advertisers to prioritize eight web conversion events, but Facebook now only delivers reporting on the highest-priority event a user completed, even if a user completed more than a single action.

  • Report
     | 
    MAR 3, 2022

    This makes them a serious threat for insurers given their strong brands, proprietary data, and opportunities to pair auto insurance with valuable complementary services, such as instant repairs and car replacements in the event of accidents. Most automakers are, however, venturing into insurance in collaboration with insurers.

  • Article
     | 
    MAY 16, 2022

    Investors’ trust has been shaken by the events of the past week. Now more than ever, they will question the stability of a digitally-backed stablecoin, and demand transparency about its liquidity. The cash-backed stablecoin Tether, which came out of the week relatively unscathed, will retain consumers’ trust.

  • Article
     | 
    FEB 28, 2022

    Looking forward: Video platforms have become a major resource for those looking to communicate about and stay updated on global breaking news events, but their responses to the sudden surge of Ukrainian videos shows they still have a long way to go to reel in misinformation and handle advertising tied to such content.

  • Article
     | 
    APR 13, 2022

    As Insider Intelligence principal analyst Debra Aho Williamson notes, the monetization scheme does seem to go against the spirit of a post last June from Meta (then Facebook) CEO Mark Zuckerberg, who wrote that “to help more creators make a living on our platforms, we're going to keep paid online events, fan subscriptions, badges, and our upcoming independent news products free for creators until 2023.

  • Article
     | 
    JUL 12, 2021

    China’s second-largest annual shopping festival broke records last month, generating more sales and attracting more brands than ever before. Held each year around June 18, the 618 promotional event is still smaller than Singles’ Day, but its rising scale reflects a growing appetite for a midyear alternative to the November ecommerce extravaganza.

  • Article
     | 
    APR 26, 2022

    What appeared to be a highly unlikely turn of events is inching closer to reality. Twitter’s board met over the weekend to discuss Musk’s $46.5 billion bid after he lined up financing last week. That financing appeared to be the turning point in how the board viewed his $54.20 per share offer, going from an annoyance to a proposal meriting serious consideration. How valuable is Twitter?

  • Audio
     | 
    MAR 19, 2020

    eMarketer senior analyst Jasmine Enberg, forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss how COVID-19 could affect ad spending. What do we expect to happen? And what developments might get us to make revisions? They then talk about recent event cancellations, France's record fine of Apple and Starbucks' "to-go" model.

  • Article
     | 
    FEB 25, 2022

    The news: Meta offered a glimpse of various AI-related projects in a streamed “Inside the Lab'' event Wednesday. Insights included speech-driven VR world-building tools, real-time speech and translation, as well as a look into its AI supercomputer. Why this matters: The metaverse, as imagined by Meta, is still in its infancy and quite limited in terms of functionality.

  • Article
     | 
    MAR 2, 2022

    Brand programs in the country that focus on events, like the Olympics or elections, have been the focus of Twitter promotion. For example, the snap election in Canada in 2021 was an opportunity for many brand campaigns to promote voting on Twitter, which launched an emoji triggered by a series of hashtags.

  • Video
     | 
    DEC 14, 2020

    eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Emily Hoffman, product marketing manager, along with Josh Alvernia, CEO and co-founder of Clue, and John Hillis, CMO of BATL (The Backyard Axe Throwing League). They explored how Clue helped its client, BATL, to navigate launching new event locations in the midst of a tumultuous year.

  • Performance Metrics
     | 
    JUL 3, 2020
  • Article
     | 
    FEB 13, 2020

    Industry Insights: CES. In January, more than 175,000 tech enthusiasts gathered at CES 2020 in Las Vegas for a preview of the world’s most exciting new products. eMarketer spoke with speakers at this year’s event about their takeaways and predictions for 2020.

  • Article
     | 
    MAR 18, 2022

    GA4 works across platforms and can track data across websites and applications, doesn't require cookies, and measures insights using an event-based data model. It also uses data-driven attribution to assign credit to more than simply the last click, allowing marketers to see how various initiatives influence conversions.

  • Article
     | 
    MAY 20, 2022

    It’s not just an influencer but a more experienced live sales associate that brands can hire by hour or by event. II: How will livestream shopping change ecommerce? LW: I think livestream and video will grow the digital economy. In a sense, it will become retail, entertainment, commerce, all in one, and that's what ShopShops wants to focus on building.

  • Report
     | 
    FEB 23, 2022

    After plummeting in 2020 with live events virtually nonexistent, Ticketmaster surged 688% last year to 46.2 million visitors. Meanwhile, Macy’s also made a nice comeback with an 18% jump to 51.6 million. Some sellers benefited from the “new normal.” A few top retailers mostly maintained their massive pandemic-driven gains from 2020.

  • Article
     | 
    MAR 11, 2022

    How we got here: Events from last fall brought children’s mental health and safety to the spotlight. Frances Haugen, a former Facebook employee, leaked internal research showing the corporation knew about Instagram's detrimental health effects on some kids. This led to Meta postponing Instagram for Kids, which had been a controversial and criticized initiative.

  • Article
     | 
    FEB 10, 2022

    The news: Samsung unveiled three new phones and three tablets with incrementally upgraded features at its Unpacked event yesterday, but its announcement of a slew of partnerships across apps, products, and services is what will give its devices a competitive edge.

  • Report
     | 
    JAN 11, 2022

    Paid social teams so far have been in promoting livestreams, but the shopping events are largely conducted by organic social teams. For paid social, promotion typically occurs in three phases: in the lead-up to the event, during the event to encourage users to watch live, and finally boosting the livestream once it’s ended.

  • Chart
     | 
    JUN 23, 2020
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