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  • Article
     | 
    NOV 12, 2020

    Charles Cantu, CEO of ad tech company Reset Digital, said the biggest issue with CTV advertising is that “people have been hoodwinked for so long thinking they can get cheaper CPMs,” which leads advertisers to end up wasting money on fraudulent inventory.

  • Article
     | 
    OCT 23, 2020

    US TV ad spending is now expected to decline by 15.0% this year to reach $60 billion, down from $70.59 billion in 2019.

  • Audio
     | 
    OCT 19, 2020

    Meeting the expectations of today’s consumer means you have to deliver memorable digital experiences. Sitecore empowers more than 5,000 brands to create personalized content that shows you understand your customers’ needs. Explore our resources and learn how to make digital your difference through customer connections that power your business. Find out more.

  • Audio
     | 
    OCT 2, 2020

    eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in once again in as host of this week's "The Weekly Listen," where he and eMarketer principal analyst Mark Dolliver and junior analyst at Insider Intelligence Blake Droesch discuss TV ad spending and subscription video-on-demand services during the pandemic, deepfake video technology, the new app tax from Apple, streaming services and the "positive" addition to a lot of their names, and foul-mouthed fowl.

  • Article
     | 
    OCT 14, 2019

    As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.

  • Audio
     | 
    NOV 19, 2019

    eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and vice president of forecasting Monica Peart talk about the peaking of US TV ad spending. Why has it stopped growing, how does cord-cutting contribute, and what makes video streaming services attractive? They then discuss the performance of Disney+ in its first week and Facebook's new peer-to-peer service Facebook Pay.

  • Article
     | 
    OCT 21, 2020

    Netflix is also using digital outlets like Facebook and YouTube to market itself. In H1 2020, Netflix had 6.2 billion video content views on YouTube and 4.7 billion on Facebook, which were up 50% and 54% year over year, respectively, according to digital video analytics company Tubular Labs.

  • Article
     | 
    JUN 10, 2020
  • Article
     | 
    OCT 18, 2020

    The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.

  • Audio
     | 
    APR 27, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom, Business Insider Intelligence research associate Daniel Carnahan and senior analyst Audrey Schomer discuss whether the coronavirus might accelerate cord-cutting, whether sports TV rights will shift to digital platforms quicker, how a delayed NFL season could impact ad spending, how many Americans watch sports, what a second COVID-19 wave might do to the leagues and its lasting effects on sports consumption.

  • Video
     | 
    APR 9, 2020

    eMarketer vice president of forecasting Monica Peart shares her insights on how the coronavirus pandemic is affecting our US TV ad spending forecasts. This episode is hosted by global director of public relations Douglas Clark.

  • Audio
     | 
    JUN 18, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether its time to say goodbye to the sharing economy, what it will take to make people feel safe in stores, brands protest response, changing the Upfronts, young people watching more TV, taking mobile gaming more seriously, how looking at a photo can relieve pain and more.

  • Article
     | 
    JUL 8, 2020

    US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to $14.78 billion, a $5.5 billion difference year-on-year.

  • Video
     | 
    NOV 15, 2019

    eMarketer junior forecasting analyst Nazmul Islam discusses the events that contribute to our US TV ad spending estimates for this year and next.

  • Article
     | 
    AUG 31, 2020

    The 31% rise in ad revenues for these five premium AVOD platforms is in direct contrast to MoffettNathanson's estimated 28% decline in national broadcast and cable TV ad spending in Q2.

  • Article
     | 
    DEC 2, 2019

    Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.

  • Article
     | 
    JUL 27, 2020

    In the US, People Are Switching to Digital for Live Sports Viewing. The Sports Streaming Ecosystem: How sports are going over-the-top and eroding the last bastion of pay-TV. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

  • Article
     | 
    OCT 8, 2019

    “The challenge if you go through a platform is you don't know exactly where your ads are running,” said Mike Reidy, senior vice president of digital ad sales at NBCUniversal. “Yes, it could be connected TV inventory, but you don't know what network, you don't know what shows.

  • Article
     | 
    MAR 23, 2020

    If the virus is contained early, predictions will change, but we believe at this moment that TV ad spending will likely be negatively impacted by the pandemic. Analysts at investment bank UBS wrote that a bump in news viewership could help offset audience declines brought by the drop in sports programming, but added that “the lack of sports will push us much deeper into unchartered territory.”.

  • Article
     | 
    DEC 17, 2019

    The first primary contests for the Democratic presidential nomination are not happening until February 2020, but the heat is already on the biggest digital ad sellers to restrict what they allow political and issue-oriented advertisers to do.

  • Article
     | 
    JUN 26, 2020

    Further, in 2019 42% of marketers indicated they were exploring the feasibility of pulling digital media and creative in house, per a Forrester study cited by eMarketer, amid other investments and plans to become self-sufficient.

  • Audio
     | 
    FEB 6, 2020

    eMarketer principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the best and worst Super Bowl ads and whether they achieved their marketing objectives. They also talk about how many people tuned in to the game, how much advertisers spent and the most popular halftime show ever. They then examine Quibi's launch campaign, solo TV viewing and how much returns are costing retail.

  • Article
     | 
    DEC 19, 2019

    We estimate that US TV ad spending will grow 1.0% to $71.00 billion in 2020. That growth rate is small, but it is an improvement from the 2.9% decline that TV ad spending had in 2019. In 2020, US TV ad spending will experience a bump because the presidential election and the Olympics will attract TV viewership, and advertisers will spend heavily around these events. But that lift will be short-lived.

  • Chart
     | 
    MAR 1, 2021
  • Chart
     | 
    MAR 1, 2021
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