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  • Report
     | 
    OCT 21, 2021

    By contrast, consumption of music, podcasts, and other digital audio content was rather subdued, except in younger age groups. Nearly 90% of respondents ages 16 to 24 had listened to digital audio in the month prior to polling, but that share dropped by at least 10 percentage points with each decade of rising age, reaching just 40.6% in the oldest age bracket.

  • Report
     | 
    OCT 21, 2021

    Consumption of music, podcasts, and other digital audio was relatively flat YoY. Some 58.4% of internet users had streamed digital audio content in the month prior to polling. Age was a key differentiator here; penetration in the youngest cohort reached 91.8% in H1, but that fell markedly with rising age, to just 30.8% in the oldest group.

  • Report
     | 
    OCT 21, 2021

    In fact, uptake of digital audio has long surpassed broadcast radio. Nearly two-thirds (64.8%) of respondents had listened to streamed music, podcasts, or other digital audio content in the month prior, per H1 2021 findings. Live TV viewing remained fairly high overall in Q1, at 86.2% of internet users.

  • Report
     | 
    OCT 21, 2021

    The Global Media Intelligence Report is a concise, detailed compilation of data and insights about internet users’ traditional and digital media usage in 43 key markets worldwide. With very few exceptions, this 2021 edition covers the same range of metrics we featured in 2020, and the consistency of GWI’s methodology enables us to offer precise year-over-year (YoY) comparisons.

  • Report
     | 
    OCT 21, 2021

    Digital audio apparently reached a smaller audience in 2021. Two-thirds (66.7%) of internet users surveyed had accessed music, audiobooks, or other audio content via digital platforms in the prior month.

  • Report
     | 
    OCT 21, 2021

    Yet nearly 71% of respondents had recently streamed music or accessed podcasts or other audio content from digital sources. And time spent with broadcast radio—an average of 46 minutes daily—was about half the 1:24 devoted to music streaming alone.

  • Article
     | 
    SEP 9, 2021

    That share has more than doubled to 73% as of Q2 2021, as the audio streaming company continues to invest in original and exclusive content. More like this:. Report: The Power of Amazon. Article: The number of US paid digital audio subscribers is rising faster than previously expected. Article: The US leads in podcast production and penetration, part of a greater trend in English-speaking markets.

  • Report
     | 
    OCT 21, 2021

    Broadcast radio reached more of the online population in Poland than in most other nations surveyed, at 82.7%. The share of respondents accessing music, audiobooks, or other audio content on digital platforms was effectively static at 62.3% in H1 2021, and live radio occupied 40 minutes more than music streaming on a typical day.

  • Report
     | 
    OCT 21, 2021

    Digital audio may have suffered from the increased attention paid to digital video. Less than 80% of respondents polled in South Africa in H1 2021 had streamed music or other audio content in the month prior—an incremental decline since H1 2020. For the first time, though, music streaming alone claimed more than 2 hours per day on average. Traditional media experienced mixed fortunes in Q1 2021.

  • Report
     | 
    OCT 21, 2021

    Digital audio consumption may be suffering from the rise in other digital entertainment activities. The share of internet users who had listened to music, podcasts, or other audio content accessed online dropped from 91.8% in H1 2020 to 85.9% this year. Part of this decline may be due to the exclusion of Google Play Music from the list of monitored audio services in 2021.

  • Report
     | 
    MAY 27, 2021

    Podcasts have boosted digital audio listening. Digital Audio Will Surpass Radio in Time Spent. This year, the average adult in Canada will spend 1:29 daily with digital audio, which includes listening to streaming services like Spotify, podcasts, and radio delivered via the internet.

  • Report
     | 
    OCT 21, 2021

    Digital audio followed much the same pattern. The share of internet users streaming music, podcasts, or other audio content in the prior month was 62.5% in H1. But penetration among 55- to 64-year-olds (36.1%) was less than half that of the 16-to-34 age bracket. Smartphone ownership was predictably high, but penetration of desktops, laptops, and tablets was also greater than in most countries polled.

  • Report
     | 
    OCT 21, 2021

    Russia’s digital audio audience is also arguably underdeveloped, as just 42.7% of internet users listened to music, podcasts, audiobooks, or other digital content in the prior month. And time spent with music streaming specifically was unchanged YoY, at 48 minutes per day on average.

  • Report
     | 
    OCT 21, 2021

    Online TV and video streaming accounted for an estimated 1:24 per day, an increase of 11 minutes since H1 2020. Seven in 10 internet users listened to broadcast radio in Q1 2021, spending an average 55 minutes each day. Digital audio usage was higher, at 74.6%, and claimed more time as well, at 1:34 daily.

  • Report
     | 
    OCT 21, 2021

    In contrast, 81.6% had listened to music, podcasts, or other digital audio content—and for longer periods of time. Music streaming alone claimed an average of 2:04 per day in the first half of the year, more than double the 46 minutes spent with live radio. India’s internet users spent nearly 4 hours each day with mobile devices.

  • Report
     | 
    OCT 21, 2021

    The 1:00 spent with live radio per day was marginally lower than time devoted to digital audio, though. Print newspapers posted penetration of 57.3% in H1 2020—a sizable audience but not a growing one. Fewer than 42% of internet users had read a print magazine. Readership of both formats was higher among men and those in the 55-to-64 age bracket.

  • Report
     | 
    OCT 21, 2021

    After a sharp rise between 2019 and 2020, likely due to the early phases of the pandemic, time devoted to online TV and video streaming fell slightly YoY from 1:29 to 1:26. Time with gaming, which also increased in 2020, remained unchanged at 1:27 this year. Overall engagement with digital audio declined marginally in Mexico between H1 2020 and H1 2021 to 86.0% of internet users.

  • Report
     | 
    OCT 21, 2021

    By contrast, the share who streamed music, podcasts, audiobooks, or other digital audio content slipped from 58.2% to 56.8% year over year. However, this scale of change may be statistically insignificant, and due to a larger sample size that is more representative of the online population.

  • Report
     | 
    OCT 21, 2021

    Digital music and audio appealed more to younger web users in H1 2021. While 85.2% of respondents ages 16 to 24 had listened to music, podcasts, and other digital audio content in the prior month, that share fell with every additional decade of age, declining to 40.1% among respondents ages 55 to 64. Video streaming now reaches a larger audience than live broadcast TV.

  • Report
     | 
    OCT 21, 2021

    Digital audio formats—such as music and podcasts—were also very popular; 87.1% of internet users polled in H1 had listened to such content in the prior month. Music streaming alone accounted for 2:18 daily this year, on average, compared with 2:01 in H1 2020. Broadcast radio had many fans too, especially among older internet users. Overall, 67.7% of those surveyed in Q1 2021 were recent listeners.

  • Report
     | 
    OCT 21, 2021

    And in terms of time spent, online TV and video lagged far behind live TV, at an average of 46 minutes per day. The share of internet users who owned a smart TV rose by about 6 percentage points, to 49.2% in H1 2021. Digital audio content, including music and audiobooks, climbed modestly year over year to reach 63.6% of internet users in H1.

  • Report
     | 
    OCT 21, 2021

    Penetration of digital audio—such as music, audiobooks, and podcasts—passed 80% in H1 2020 but fell to 73.9% this year. Usage was still greatest among the youngest cohorts and lowest in the 55-to-64 age bracket, at 55.2%. Some smart devices held little appeal, but voice assistants and game consoles posted gains in 2021. Smartwatch ownership was up only modestly in H1 2021, to 17.5%.

  • Report
     | 
    OCT 21, 2021

    These connections contributed hugely to total time spent with digital devices, consuming 2:29 on a typical day—a longer period than any other specific activity assessed by the survey. About 90% of internet users in Vietnam had listened to digital audio content (such as music, podcasts, or audiobooks) in the month prior to polling this year.

  • Report
     | 
    JUN 2, 2021

    Even with reduced commuting, mobile audio still grew in 2020. As more people return to commuting, we expect time spent with mobile audio to grow 9.1% in 2021 to reach 1:16, nearly 80% of total digital audio time. Overall, mobile audio will be the single biggest slice of mobile time spent. Over a quarter (28.9%) of mobile nonvoice minutes will be spent in audio apps or on audio sites in 2021.

  • Article
     | 
    FEB 16, 2021

    Early in the pandemic, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium. Many observers, including us, predicted dire results in the short term. However, the rest of the year played out very differently than those early weeks, and we ultimately revised our 2020 estimate from a 1.0% decline in the time US adults spent with digital audio to 8.3% growth, for a total of 1 hour, 29 minutes (1:29) per day.

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