Learn about why video ad measurement is entering a new era. "In Other News," we discuss what new ownership at Nielsen means and what to expect from programmatic display in 2022. Tune in to the discussion with our analyst Evelyn Mitchell.

Led by an unprecedented expansion in digital advertising, total worldwide ad spending will set a record for growth this year.

NBCU is searching for new standards in video advertising: The network is challenging competitors and bringing new solutions across the fragmented industry.

Payments Ecosystem: Acquirers and processors, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting amid commoditization, new competitive dynamics, and technological innovation.

These are boom times for digital advertising. While the pandemic decimated the economy, the job market, and consumer confidence, it seems to have done little to quash a bonanza in digital ad spending. So what’s not to like about the current state of play in digital advertising? Questions this report covers:. What’s driving increases in digital ad spending?

In 2021, Amazon’s US average revenue per user (ARPU) for its retail media network was nearly 4 times that of Instacart and close to 9 times that of Walmart.

Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.

The card network posted Q1 growth across the board—especially in cross-border volume—despite boycotting Russia.