“With it now being in October, we are asking clients to look at their whole picture of promotions for Halloween, Prime Day, Cyber Five, and the holidays,” he said. “It’s important to map out a promotional calendar so that they can prepare inventory correctly and take advantage of the traffic spikes.”.

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman, and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the biggest takeaways from how Thanksgiving holiday shopping went this year. They then talk about the best ways brands can reach female holiday shoppers during the pandemic and how Walmart and Target performed in Q3.

We thought 2019 would be the year when social properties finally started making measurable gains in social commerce, and we were right. Instagram led the way, with several new shopping features, including Checkout, that make it easier for consumers to go from inspiration to purchase.

eMarketer principal analyst Andrew Lipsman discusses the Thanksgiving holiday shopping weekend. He also talks about whether Americans are cutting back on spending to prepare for a recession, what beauty brand shoppers value most and why D2Cs are looking more like traditional brands.

In a RetailMeNot survey, 68% of consumers said this year’s compressed holiday shopping season will affect their shopping and 15% said they’ll be more stressed about getting their shopping done on time.

Recently, the Council to Secure the Digital Economy—a partnership between global technology, communications and internet companies supported by the CTA—released several reports focused on IoT security and cyber-crisis response. These provided guidance to industry and government on establishing global security standards and “harmonizing” policies worldwide.