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  • Report
     | 
    OCT 21, 2021

    Smart TV ownership is on the rise as well, climbing to 60.5% in H1 2021. By comparison, smartwatches registered only modest uptake, owned by 16.1% of the online population in H1 2021. As in 2020, penetration was appreciably higher among males (19.9%), respondents ages 35 to 44 (19.6%), and those in high-income households (21.7%). Ownership did fall, though, among 35- to 44-year-olds.

  • Report
     | 
    OCT 21, 2021

    By contrast with PCs, smart TVs recorded a notable gain between 2020 and 2021, with ownership climbing to 51.5% of internet users. Similarly, smartwatches made a sizable advance in all demographic groups, as overall penetration rose from 15.2% to 21.4%. Among affluent respondents, that share was 28.5%. Ownership was also well above average among 25- to 44-year-olds and city dwellers.

  • Report
     | 
    OCT 21, 2021

    Some 45.8% of respondents owned a smart TV, with penetration above 52% in the 45-to-54 age group and 59.1% among 55- to 64-year-olds. As in 2020, affluents also recorded high ownership, at 58.9%. Several advanced devices also benefited to a degree in this pandemic year, judging by the data. For example, 13.8% of the survey sample owned a smartwatch in H1 2021, and 8.5% owned a smart wristband.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership also rose by several percentage points between H1 2020 and H1 2021, to 49.0%. That share was well above 50% in several demographics, including internet users ages 35 to 64, those in medium- and higher-income households, and those living in suburban areas. Smartwatches and smart wristbands posted gains too.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership was up 3 percentage points between 2019 and 2020, and it grew even further in H1 2021, to 49.6%. Meanwhile, the penetration of TV streaming sticks and similar devices rose to 24.9%. Voice assistants, such as Siri and Alexa, are gradually entering the mainstream via early adopters—chiefly internet users ages 16 to 24.

  • Report
     | 
    OCT 21, 2021

    More than half of respondents owned a smart TV. In high-income households, that share passed 60% in H1 2021. Ownership was also well above average among 45- to 54-year-olds. Digital video consumption, which jumped during the pandemic in H1 2020, recorded another leap this year.

  • Report
     | 
    OCT 21, 2021

    However, smart TVs have experienced wider adoption: Nearly 26% of internet users owned one of these devices in H1 2021. Among adults ages 35 and older, penetration was closer to 30%. Individuals living in higher-income households were most likely to own a web-enabled TV, at 44.6%. Voice assistants posted double-digit penetration in the first half of this year.

  • Report
     | 
    MAY 27, 2021

    In the US and Canada, digital media is the dominant story, whether via connected TVs (CTVs), OTT video services, social networks, or digital audio providers. In Europe, France and Germany stand out for holding fast to TV while the UK leans more digital. As for Asia-Pacific, China and India rely overwhelmingly on smartphones for digital media consumption. WHAT’S IN THIS REPORT?

  • Report
     | 
    OCT 21, 2021

    Notwithstanding these jumps in video viewing, smart TV ownership rose only marginally between H1 2020 and H1 2021, from 37.0% to 39.9%. As in prior years, penetration was greater in middle- and higher-income homes, at more than 43%. Music streaming, gaming, and digital video took up broadly equal amounts of internet users’ time on a typical day in H1 2021, at 1:03, 1:06, and 1:06, respectively.

  • Report
     | 
    OCT 21, 2021

    Belgium is relatively affluent, yet smart TV ownership showed no apparent growth between H1 2019 and H1 2020. As of H1 2021, though, penetration jumped to 45.6%. Among respondents in high-income homes, that share was 52.1%. But ownership rose decisively in all cohorts. Other advanced digital devices and services also registered significant uptake since last year, fueled in many cases by the pandemic.

  • Article
     | 
    AUG 5, 2021

    In late July, YouTube announced several improvements to its connected TV (CTV) ad offerings, including better targeting and measurement capabilities. Targeting: Advertisers can choose CTV ad inventory based on contextual signals like genre, length, and content type. For example, those that want to associate a campaign with this summer’s sporting events can select inventory under the “Sports” genre.

  • Report
     | 
    MAY 27, 2021

    A significant uptick in the number of connected TV (CTV) users in 2020 likely caused the increase, and that growth will continue for the next several years. In our recent report, “UK Digital Users 2021: After a Trying Year, Which of Our Digital User Forecasts Changed, Which Changes Will Stick, and Which Won’t?

  • Chart
     | 
    MAR 30, 2021
  • Report
     | 
    APR 28, 2021

    And advertisers looking to buy TV-like inventory programmatically have increasingly turned to connected TV (CTV) options as alternatives, where ad spending is expanding considerably. Our linear programmatic TV ad spending estimate includes broadcast TV (network, syndication, and spot) and cable TV. It also includes data-driven linear (DDL) TV advertising. It excludes OTT and CTV.

  • Report
     | 
    JUN 2, 2021

    However, the biggest increases in digital video time spent are in the "other connected devices" category, which includes connected TV (CTV). Despite steadily increasing time spent on mobile video, mobile’s share of digital video viewing will drop from 35.0% in 2020 to 33.6% in 2023—with all of that lost share (and then some) going to CTV.

  • Article
     | 
    OCT 14, 2021

    A standard currency for TV and digital is unlikely, despite buyers’ wishes: Media buyers want more connection between linear and streaming TV, and though individual networks are making strides, an industrywide solution is unlikely.

  • Report
     | 
    JUL 22, 2021

    But podcast listeners may increasingly be listening hands-free on smart speakers or even connected TVs (CTVs). Mobile Games. Mobile gamers least like the ad formats that cover up the game and that force the user to experience the ad, such as when ads take over their screens. They feel most positively toward rewarded ads, whether video or static display, versus any other format in mobile games.

  • Article
     | 
    FEB 24, 2021

    Within digital media channels, probably the longest-standing gap in measurement information lies with the walled gardens—a group that includes Google, Facebook, a host of other walled social platforms, and Amazon. Some in the industry are also talking more of walled gardens—or attempts to build them—in the connected TV (CTV) or over-the-top (OTT) space.

  • Article
     | 
    SEP 8, 2021

    Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.

  • Report
     | 
    JUN 8, 2021

    While this is partly a function of the higher cost of CTV ads compared with linear TV, audience migration to streaming services and interest in sports contribute to the trend.

  • Article
     | 
    OCT 4, 2021

    Canadian viewership will reach new heights this year, according to our latest digital video viewer forecast.

  • Article
     | 
    OCT 5, 2021
  • Article
     | 
    SEP 22, 2021

    Digital video viewership passed 3 billion people worldwide in 2020 as growth outpaced pre-pandemic expectations. By year-end 2021, that number will hit 3.26 billion, but growth is expected to slow.

  • Chart
     | 
    SEP 27, 2021
  • Report
     | 
    AUG 5, 2021

    In March 2021, LG rolled out two new hospital smart TVs that are designed for patient rooms and support telehealth conferencing. These solutions enable hospitals to deliver virtual care experiences that are on par with in-person physician visits.

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