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  • Chart
     | 
    NOV 4, 2019
  • Article
     | 
    FEB 16, 2021

    Early in the pandemic, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium. Many observers, including us, predicted dire results in the short term. However, the rest of the year played out very differently than those early weeks, and we ultimately revised our 2020 estimate from a 1.0% decline in the time US adults spent with digital audio to 8.3% growth, for a total of 1 hour, 29 minutes (1:29) per day.

  • Article
     | 
    FEB 11, 2021
  • Report
     | 
    JAN 21, 2020

    UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

  • Article
     | 
    JAN 26, 2021

    Amid the pandemic, US adults spent 1 hour more per day on digital activities (across all devices) than they did in 2019, according to eMarketer’s latest time spent forecast from Insider Intelligence. Total digital time is now on track to surpass 8 hours by the end of 2022.

  • Report
     | 
    OCT 15, 2019

    Note that GlobalWebIndex includes YouTube in its list of social network destinations; this tends to increase both reach and time spent of the social category overall. About 30% of respondents owned a smart TV in H1 2019. But most were using more traditional means to access TV programs.

  • Report
     | 
    OCT 15, 2019

    Last year, the time internet users spent with broadcast TV was second highest on GlobalWebIndex’s ranking of average time spent with media, after time spent with desktops, laptops and tablets. But in H1 2019, the time spent on mobile had surpassed that of TV, estimated at 2:27 daily, on average. Smart TVs have a firm foothold in Poland, and ownership among internet users climbed to 52.4% in H1 2019.

  • Report
     | 
    OCT 15, 2019

    Moreover, the average time spent daily with those three devices reached 3 hours, 34 minutes (3:34)—compared with average mobile time of 2:23. Smart TVs? Maybe next year. Smart-home devices? They’re slowly taking off.

  • Report
     | 
    OCT 15, 2019

    More than one-third (38.4%) of internet users ages 16 to 64 owned a smart TV in H1 2019—a significant proportion given the economic context in Portugal, but a smaller share than in most of Western Europe. Similarly, the average time spent daily with online TV and video was lower than in most neighboring countries, at 39 minutes.

  • Report
     | 
    OCT 15, 2019

    Web users spent an average of 2:04 per day with traditional TV—double the time spent with digital video. But TV is increasingly being viewed via digital platforms and services.

  • Report
     | 
    OCT 15, 2019

    The broadcast radio audience in the Philippines remains large, with penetration of nearly 70%, but the average time spent each day with live radio, at 53 minutes, was less than half the time spent daily with digital music. Few internet users own advanced digital devices, though affordability is likely an issue for many.

  • Report
     | 
    OCT 15, 2019

    Broadcast TV had the edge in terms of time spent, however. It claimed an average 2:32 per day in H1 2019, double the 1:15 spent viewing TV shows or other streamed content online. Not surprisingly, smart TVs are increasingly becoming a priority purchase for many, pushing ownership to 56.5% of internet users in H1 2019. That share was marginally higher (57.2%) in urban areas.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, average time spent with PCs and tablets amounted to nearly an hour more each day than time spent with mobile devices. In 2019, PCs and tablets still captured more attention, at 4 hours, 5 minutes (4:05) per day, but mobile phones claimed 3:37. Some 26.2% of internet users polled in H1 2019 owned a smart TV; that figure was up about 4 percentage points over the prior year.

  • Report
     | 
    OCT 15, 2019

    In most countries that GlobalWebIndex polled, time spent with desktops, laptops and tablets outstripped that of mobile, but the opposite was true in Turkey. On average, internet users ages 16 to 64 spent 4 hours, 6 minutes (4:06) per day with mobile phones, compared with 3:25 on larger-screen devices. Smart TVs have a firm foothold in Turkey, with 44.6% of internet users owning one in H1 2019.

  • Report
     | 
    OCT 15, 2019

    At 31.0%, ownership of smart TVs may appear relatively low, but this average disguises notable differences related to age, household income and location. It’s no surprise that the early adopters of smart TVs in Thailand are older adults, affluents and those residing in urban areas. High income was the single factor most likely to indicate a smart TV owner.

  • Report
     | 
    OCT 15, 2019

    Daily time spent with broadcast radio stood at 1 hour, 20 minutes (1:20), on average, down just 1 minute from Q2 2018. That said, time spent with online press is growing, at an average of 1:04 this year, vs. 51 minutes in 2018. Audio and video habits continue to evolve, with change still driven chiefly by younger users.

  • Report
     | 
    OCT 15, 2019

    Moreover, mobile time spent reached an average of 3:36, balanced with the 3:37 spent with PCs and tablets. Adoption of newer digital devices continues to grow, especially in affluent households. In H1 2019, 31.2% of internet users polled by GlobalWebIndex owned a smart TV, while 16.2% owned a TV streaming stick.

  • Report
     | 
    OCT 15, 2019

    Ownership of smart TVs is still lingering below the halfway mark as of H1 2019, at 43.3%. On the other hand, half of 35- to 44-year-olds had a smart TV, as did nearly 60% of those in the top 25% of households, ranked by income. By contrast, smart-home products are struggling to gain traction. Just 8.3% of males owned this type of device and 4.5% of females.

  • Report
     | 
    OCT 15, 2019

    As smart TVs gradually catch on in Australia, alternatives to traditional TV viewing are finding significant audiences. However, penetration of broadcast TV was still higher than that of subscription video-on-demand (SVOD) services like Netflix, according to the survey.

  • Report
     | 
    OCT 15, 2019

    The share of internet users owning a smart TV is approaching 40%. Smart TV ownership rose in parallel with age and passed the halfway mark among respondents living in affluent households. In Q1 2019, male respondents were significantly more likely than females to have listened to broadcast radio or read print press in the month prior to polling.

  • Report
     | 
    OCT 15, 2019

    As of H1 2019, just 37.6% of respondents had invested in a smart TV. Admittedly, ownership was substantially higher in the most affluent homes. That seems to confirm that internet users in Hong Kong consider the smart TV as a nice-to-have device, and not a priority purchase. Patterns of social networking were very similar to those for live TV viewing.

  • Report
     | 
    OCT 15, 2019

    Notwithstanding the popularity of both TV and digital video, most internet users haven’t yet invested in a smart TV, cited by just 44.0% of respondents. Affluent households were more likely to own one (52.6%), however. By contrast, 96.5% of internet users ages 16 to 64 owned a smartphone.

  • Report
     | 
    OCT 15, 2019

    The centrality of mobile devices is reflected in time spent figures. Mobile activities accounted for 4 hours, 7 minutes (4:07) per day, on average. Only seven of the 41 countries polled by GlobalWebIndex in 2019 posted a longer average mobile time spent. PCs and tablets were not far behind mobile, however, averaging 3:48 daily.

  • Report
     | 
    OCT 15, 2019

    During the same period, smart TVs also attracted new users; in H1 2019, 48.2% of the respondents in the survey owned an internet-enabled TV. Notwithstanding the widespread usage of smart TVs, 24.3% of respondents also owned a TV streaming stick or similar device. In the most affluent households, that share was more than 31%.

  • Report
     | 
    OCT 15, 2019

    Ownership of smart TVs is approaching 50%. But age is a major determinant in the uptake of digital entertainment. Smart TV ownership has already passed the halfway mark among males, and all but the least affluent internet users. This isn’t surprising, in a market where consumption of TV and other video content is rapidly diversifying.

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