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  • Report
     | 
    OCT 15, 2019

    Yet smart-home products represent a new frontier: a significant integration between the internet and the systems used to manage households on micro and macro levels. Dash buttons may be gone—Amazon stopped taking orders via the buttons at the end of August 2019—but the era of connected homes is just beginning.

  • Report
     | 
    FEB 20, 2020

    The number of US pay TV households peaked at 100.5 million in 2014 and has been falling since. We forecast that there will be 80.5 million US pay TV households in 2020. By 2023, that figure will fall to 69.6 million. Meanwhile, the number of cord-cutter and cord-never households will total 48.9 million this year and will grow to 61.5 million in 2023.

  • Report
     | 
    OCT 15, 2019

    While 46.4% of internet users in Denmark owned a smart TV, fewer owned a TV streaming stick or similar product (32.5%), smartwatch (10.1%) or smart wristband or smart-home product (9.5%). (Note: The 2019 sample population in Denmark was well-balanced in terms of age. The majority—58.8%—of respondents lived in urban areas, while 21.2% lived in suburbs.

  • Report
     | 
    OCT 15, 2019

    Ownership of smart TVs is approaching 50%. But age is a major determinant in the uptake of digital entertainment. Smart TV ownership has already passed the halfway mark among males, and all but the least affluent internet users. This isn’t surprising, in a market where consumption of TV and other video content is rapidly diversifying.

  • Report
     | 
    MAY 7, 2020

    The current index includes perceptions of the current economic climate, ability to make household purchases, job security and investment confidence. The index dropped by almost 8 points to below median historical conditions.

  • Report
     | 
    JUL 15, 2019

    From inquiring about the news and weather, to listening to music, to buying household items from Amazon, voice-controlled devices have become integral to many people’s daily routine. As voice assistant software finds its way into a burgeoning number of devices, its use has taken off.

  • Report
     | 
    JAN 21, 2021

    Adding to the measurement complexity is the growth of connected TV (CTV) via internet-connected devices like Apple TV, Google Chromecast, Roku, and smart TVs. Almost half (43.6%) of internet users in Canada reported owning a smart TV in H1 2020, according to a GlobalWebIndex survey. No. 4: The Future of OOH Advertising Remains Uncertain.

  • Article
     | 
    NOV 4, 2019

    Look for solutions that include linear and connected TV, and those that also deliver data and audience segments programmatically. No. 3: Focus on purchase behavior. The best multitouch attribution models operate along the purchase funnel and include in-store purchases at the 1:1 shopper ID level.

  • Report
     | 
    JUL 11, 2019

    Prime’s strong existing footprint in US households has made the transition to Prime Video a natural one for many viewers. In geographies outside the US, Prime Video is actually the beachhead for Prime subscription—which is one reason why Amazon has invested in localized video content for countries like India, which is a promising but still nascent ecommerce market.

  • Report
     | 
    JUL 1, 2019

    Yes, Xers are outnumbered by millennials and boomers. But in mid-career and often with family households, Gen Xers are—or should be—a key target for marketers. Despite above-average earnings, tight finances mean they won’t part with their money lightly.

  • Report
     | 
    OCT 15, 2019

    Smart TVs have a firm foothold in Turkey, with 44.6% of internet users owning one in H1 2019. Females and older adults were more likely to have a smart TV, but respondents in affluent homes registered the highest penetration, at 66.2%. Traditional media haven’t lost their audiences.

  • Report
     | 
    MAY 30, 2019

    (Digital includes desktop/laptops, mobile devices and other connected devices like connected TVs and smart speakers. Traditional includes TV, radio, newspapers and magazines.). In 2010, digital accounted for only 27.7% of media time.

  • Report
     | 
    OCT 15, 2019

    At 31.0%, ownership of smart TVs may appear relatively low, but this average disguises notable differences related to age, household income and location. It’s no surprise that the early adopters of smart TVs in Thailand are older adults, affluents and those residing in urban areas. High income was the single factor most likely to indicate a smart TV owner.

  • Report
     | 
    OCT 15, 2019

    Ownership was more widespread among the youngest and oldest respondents, urban dwellers and those living in affluent households. Just 5.0% of respondents owned a feature phone. In a country fixated on mobile devices and services—and where the average time spent each day with mobile reached 3:13 in 2019—PCs are often secondary.

  • Report
     | 
    OCT 15, 2019

    Smart TVs? Maybe next year. Smart-home devices? They’re slowly taking off. Ownership of smart TVs rose barely 5 percentage points between H1 2018 and H1 2019, from 34.6% to 39.3%, suggesting that these devices aren’t a must-have for many internet users in Canada. In the most affluent homes, however, 49.9% of respondents owned a smart TV this year.

  • Report
     | 
    MAR 5, 2020

    Exhibitors hawked always-on facial recognition sensors, surveillance drones and voice-controlled gadgets that continuously collect personal data; neural devices that tap into brainwaves to read people’s emotions; cameras embedded into household appliances; and chatbots that could someday replace real people.

  • Report
     | 
    JAN 24, 2019

    Germany match during the 2018 FIFA World Cup, in which Son scored a dramatic goal, was viewed by 54.9% of total households among three major terrestrial TV broadcasters (KBS, MBC and SBS), according to TNMS media data.

  • Report
     | 
    MAY 15, 2019

    An Ampere Analysis study also estimated the average number of US SVOD subscriptions, but used SVOD households (as opposed to all households) as the base. Not surprisingly, the estimates were higher at 2.8 in Q3 2018, up from 1.7 in Q3 2015. Beyond the differences in numbers, and methodology, SVOD households seem to have hit a temporary ceiling in the number of subscriptions they carry.

  • Report
     | 
    APR 29, 2020

    The catchall “other” category—which includes connected TVs, OTT devices and game consoles—has been growing even more strongly as a pathway to video content, and we expect it to surge past mobile this year, chipping in 50 minutes. On the content side of things, it didn’t take a pandemic to win an avid audience for streaming services.

  • Report
     | 
    SEP 22, 2020

    The rise of CTV has meant only more digital time spent in cookieless environments.

  • Article
     | 
    AUG 15, 2019

    In just a few short years, Siri, Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants—and others—continue to gain traction on smartphones and smart speakers, the market is expanding quickly. Voice-control technology has officially moved out the early-adopter phase and into the mainstream.

  • Article
     | 
    SEP 18, 2019

    This might be the closest thing to the holy grail for marketers: the ability to introduce your brand to the majority of US households, delivering a combination of branding, direct response and product experience, all in quick succession. What CMO wouldn’t want that?

  • Article
     | 
    JUN 3, 2019

    But consumer behavior is not expected to change meaningfully, with data showing that the average number of subscription video-on-demand (SVOD) services among US SVOD households held steady at 2.8 between Q3 2017 and Q3 2018, according to an Ampere Analysis study.

  • Article
     | 
    APR 17, 2020

    We estimate that by the end of 2019, more than one-third of US households did not have a pay TV subscription, including 18.7% of households that had cut the cord and 15.6% that never had a pay TV subscription. Bright Spots for TV. If there are bright spots for TV, they aren’t likely to appear until Q3.

  • Report
     | 
    MAR 30, 2020

    The number of US pay TV households will decline from 80.5 million in 2020 to 69.6 million by 2023. As this happens, the number of cord-cutter and cord-never households will increase from 48.9 million this year to 61.5 million in 2023. Which vMVPDs have the biggest audiences?

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