According to a new study from Oracle Data Cloud conducted in collaboration with Pinterest, Pinterest households in the US were 29% more likely to try a new product within the first 10 months of its launch than non-Pinterest households.

While they can hinder collaboration, according to M2 Events CEO Drew Ianni, silos are centers of expertise that shouldn’t necessarily be knocked down. “To me, it's never been about blowing up the silos,” Ianni said. “It is about making the silos work better together because you don't want to lose the expertise.".

According to Syndicat des Régies Internet (SRI) and Oliver Wyman in collaboration with Union des Entreprises de Conseil et d'Achat Média (UDECAM), video ad spending in France in H1 2019 was 16% more than in H1 2018, making up 42% of total display ad revenues. Magna Global has even predicted growth in video ad spending of 19.0% for 2019, according to data cited by emarketing.fr.

In a 2017-2018 study of UK influencers (about half of whom were bloggers) by CollectivEdge, an influencer marketing agency, only 43% said they disclosed unpaid brand collaborations (in which they received a free product), while 38% disclosed paid collaborations. And, according to the influencers surveyed, 31% of brands “often” ask them not to disclose that they’re being compensated.

These efforts have been effective, according to June 2018 data from The Cocktail Analysis in collaboration with Analistas Financieros Internacionales (Afi). On average, more than six out of 10 digital buyers felt safe making digital purchases. The most- and least-comfortable digital buyers were in Argentina (78.7%) and Peru (56.4%), respectively. Marketplaces are also driving ecommerce forward.

Amazon’s director of machine learning Ralf Herbrich is based in Berlin and manages all AI operations in collaboration with the firm’s chief economist based in Seattle. Not sure if your company subscribes? You can find out here.

In order for this to happen, collaboration is key. By working together with a broad range of partners that tap into the agility of fintechs and the scale of big banks and merchants, innovation will be able to flourish in Latin America. How important is cash for consumer purchases in Latin America? Cash is still predominant in the region.

In a broader, blockchain-based technical architectural design, it's possible for Points (PTS) to design a data collaboration protocol so participants don't need to expose their raw data but can still share the aggregated statistics results with each other.

Luxury and KOL Collaborations. Luxury goods in China—which Bain & Company estimates will grow between 20% and 22% in 2018—have found the most success collaborating with KOLs. A variety of social media marketing campaigns have brought in eye-popping sales. Two KOLs, Mr. Bags and Gogoboi, have both achieved legendary status in the industry helping luxury brands move products.

Thanks to a collaboration with Alibaba, product links via videos connect directly to Alibaba’s shopping properties. Douyin also allows popular video creators to enable direct purchasing within the app. Digital purchases via short-video apps are impulse-based.

A Nielsen study in collaboration with The Esports Observer compared worldwide esports brand sponsorships in 2017 and 2018 and found that the share of nonendemic brands grew by 4 percentage points in that period.