Sharon has almost 20 years of experience in media and digital, having worked with Millward Brown, TVO, Astral Media, CBC, and The Canadian Media Fund. Her experience also traces back to print media, sales, and academic roles in her native Dublin where she completed her degree in economics from Trinity College Dublin and Master in Media Studies from the Dublin Institute of Technology.

US and Canada. The US accounts for the lion’s share of Snapchat users. As a result, the decelerating growth in the country means North America, which we define as the US and Canada, will see only a modest increase in the number of Snapchat users, too. This is despite a better-than-expected bump in Canada. Mixed fortunes mean modest growth overall.