For now, the ad channels most likely to take a hit are display, social media and digital video, with linear broadcast TV not far behind, according to the Advertiser Perceptions research.

TV is one of the bigger beneficiaries, as families gather around the largest screen in the house: In a March survey from GlobalWebIndex, respondents reported watching more broadcast TV, streaming services and news coverage, at around 40% each. Consumers are generally open to hearing from brands during the crisis. That said, they expect them to alter their messaging in line with the current situation.

., cable TV, wireless cable TV, and direct broadcast satellite services). Travel: Includes airlines, car rental, hotels and resorts, cruises, and destination marketing organizations; includes leisure and unmanaged business travel. Other (industry): Includes categories that fall outside of those mentioned, such as real estate, manufacturing and industrial, education, and government.

And while it’s widely expected that 5G will accelerate cord-cutting and boost demand for OTT services at the expense of traditional broadcast TV, broadcasters have their own plans for 5G.

Our TV ad spending estimates include broadcast TV (network, syndication and spot) and cable TV ad spending. In June, we’ll update our complete forecast of US ad spending, including TV, based on our bottom-up methodology that will directly account for Q1 results at major TV ad sellers.

Traditional distribution includes internet protocol TV (IPTV), cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), MVPDs, and major TV broadcast and cable networks. Pay TV: A service that requires a subscription to a traditional pay TV provider; excludes IPTV and pure-play digital video services (e.g., Hulu, Netflix, YouTube, Sling TV, etc.).

It allows site visitors to join a livestream shopping broadcast, akin to something on the shopping channel on TV, but with the digital sophistication of having a click-to-buy option for everything covered in the show. This melding of traditional TV shopping with boomers’ recently acquired skills for online shopping makes for a compelling proposition.

Digital Video Continues to Close the Gap with Broadcast TV. In many parts of the world, the share of internet users watching digital video, either free or paid-for, now equals or surpasses the share watching live TV. In particular, GlobalWebIndex found sizable increases in penetration of subscription video-on-demand (SVOD) in many markets.

In contrast to print media and traditional TV, broadcast radio reached a slightly larger share of the online population in H1 2020 versus last year. Some 83.5% had listened to radio programming in the prior month, spending almost an hour each day. This might mean that more consumers tuned in to live radio as a useful source of up-to-date information during the pandemic.

Lazada, for example, leverages both its livestreaming portal, LazLive, and traditional TV to broadcast concerts and promotional interviews with celebrities during its shopping events. Following this year’s 9.9 sales festival, Shopee reported strong engagement with its livestreaming platform, Shopee Live, as well as with its social media pages and in-app games.

Traditional distribution includes internet protocol TV (IPTV), cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), MVPDs, and major TV broadcast and cable networks. Pay TV: A service that requires a subscription to a traditional pay TV provider; excludes IPTV and pure-play digital video services (e.g., Hulu, Netflix, YouTube, and Sling TV).

Most vMVPD advertising is a retransmission of the linear broadcast with added dynamic ad insertion capabilities, and we include that in our linear TV forecast. In our CTV forecast, we include just the few minutes per hour the video distributors sell themselves. Examples of vMVPDs include Sling TV, fuboTV, YouTube TV and Hulu + Live TV.

Most Canadians turn to traditional formats like broadcast TV and radio for the latest pandemic information. According to a Leger Marketing poll from February, 59% of adults in Canada said they turned to TV and radio for COVID-19 news, followed by Canadian-based online sources (51%). Ranking well below were international online news sources (33%) and social media (31%).

Traditional distribution includes internet protocol TV (IPTV), cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), MVPDs, and major TV broadcast and cable networks. Pay TV: A service that requires a subscription to a traditional pay TV provider; excludes IPTV and pure-play digital video services (e.g., Hulu, Netflix, YouTube, Sling TV, etc.).

While TV investments have remained resilient, YouTube is looking to drive viewership in a unique, consumer-first way. In this Q&A, Google's Brian Albert, managing director, shares why linear TV is largely going to revolve around live sports and news and connected TV is going to be the main topic in every Upfronts negotiation this year.

TV and digital media consumption rocketed in Western Europe since Q1 2020, as people were confined to their homes and looked for ways to stay entertained and connected to the outside world. Across the EU-5, significant numbers of consumers were watching more broadcast TV and more news coverage in March 2020 than in previous months, according to GlobalWebIndex.

This weekend’s Super Bowl sees legacy brands return and new players emerge: High consumer spending and TV ratings have both old favorites and new industries buying ad spots.

As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.

Scaling the opportunity will depend on retailers’ content acquisition and partnerships, such as Amazon’s exclusive broadcast rights for NFL Thursday Night Football, Walmart’s recent tie-up with The Trade Desk, and Kroger and Shopify partnering with Roku. Consumer packaged goods (CPG) brand ad budgets are ready to shift from TV.