BRL17.05 billion ($5.34 billion) retail sales in 2018 [Credit Protection Service (SPC Brasil) and the National Confederation of Shopkeepers (CNDL)]. BRL2.11 billion ($661.1 million) ecommerce sales in 2018, +12% YoY (up from BRL1.88 billion; $589 million in 2017) [ebit]. How consumers shop:. Most commonly purchased gifts for mothers via ecommerce were smartphones and TVs [ebit]. Mexico.

In Brazil, by contrast, pay TV is considered out of reach for many consumers, and broadband access is not as strong as in more developed economies. As a result, access to sports streaming happens predominantly through mobile networks, as it does in India.

A lot of Latin American markets actually fall in that category, which is why Brazil is such a heavily app-driven market. On the other hand, there are markets that are very driven by mobile web, because a lot of folks would download your app only if they're extremely loyal and use you repeatedly.

Brazil is Latin America’s largest retail ecommerce market, so this change in behavior is impacting cross-border ecommerce, namely for merchants selling their goods and services on platforms like AliExpress, as consumers opt to purchase from domestic players in the near term.

Recent technological and logistical innovations in Latin America have given rise to myriad growth opportunities for retailers to engage with consumers across digital channels and geographic areas. One critical aspect that is helping expand ecommerce is the rising trust consumers have in making transactions online.