The market’s appetite for personalization technology keeps growing: As investors see more brands prioritizing customer engagement, CX platform Insider becomes one of the few female-led SaaS unicorns in the world.

As social network user counts reach new milestones, brand marketers can’t ignore this massive audience, its behaviors on different platforms, and the enhanced targeting capabilities now available from ad products.

Unionization efforts pose a challenge to brands’ images: Labor efforts at Amazon, Apple, REI, and Starbucks show a side of these popular brands that could turn off consumers.

Insider Intelligence spoke with Dorian Morris, founder and CEO of Undefined, a wellness brand focused on providing consumers with plant-based and affordable beauty products.

Black-owned brands are underrepresented on store shelves: While many retailers use Black History Month to support Black-owned businesses, addressing long-term inequities is a year-round challenge.

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will pop in 2022.

The rubber band effect drove much of the top performing product categories and retail brands in 2021, as they snapped back from mid-pandemic lows.

Super Bowl LVI was a testing ground for post-pandemic norms: New measurements, brand partners, and languages made this year’s event crucial for advertisers.

The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates.

The number of mobile messaging app users worldwide will rise by 6.1% in 2021, and new business features facilitate brand-consumer interactions.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Matt Alexander, co-founder and CEO of Neighborhood Goods, to discuss 2021 growth metrics, how sampling and discovery come to life in a retail environment, and Neighborhood Goods' expansion plans for 2022.

This weekend’s Super Bowl sees legacy brands return and new players emerge: High consumer spending and TV ratings have both old favorites and new industries buying ad spots.

Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences

Find out how the financial services industry is accelerating its adoption of mobile-first marketing

Brands test new marketing strategies ahead of Valentine’s Day surge: Spending on the romantic holiday will increase thanks to single and coupled consumers.