In response to The Journal story, Instagram published a blog post asserting that social media has positive and negative impacts on users, citing two 2018 studies as evidence. TikTok sees an opportunity: The Instagram rival announced steps it’s taking to protect users.

With nearly 36,000 followers, insurance company Lemonade uses its Page to share blog content with popular hashtags like #WednesdayWisdom and #ThursdayTips. The Page also demonstrates Lemonade’s corporate culture. “The Page is where it’s at,” said Yael Wissner-Levy, the company’s vice president of communications.

And often that content needs to be created in multiple asset types: video, whitepaper, blog post, infographic, webinar, etc. That nets out to a lot of personalized content and a huge investment. But B2Bs that don’t have the resources to produce such content can fall back on customized content tailored to segment attributes like industry, job title, journey stage, pain point and so on.

Ko said she currently generates about 75% of her income as a creator from sponsored posts on Instagram, 20% from ad revenues on her blog, and the remaining 5% from in-store and Amazon sales of her book “Koko’s Guide to Austin,” as well as company consulting. (In early May 2021, Ko had 99,700 Instagram followers.).

Social listening is helping businesses take the pulse of their consumers and make faster marketing decisions during the pandemic. It’s still not a perfect analytics tool, but right now the benefits outweigh the drawbacks.

Why it’s worth watching: In the June blog post, Qualcomm said that with 5G connectivity, Tyto Care’s products will enable more robust and secure real-time interactions between doctors and patients. TytoHome, its consumer product, made Time’s list of the 100 best inventions of 2019. Zyter.

“People spend hours and hours with podcasts in a way that's pretty rare with digital media, especially compared with YouTube videos, or a blog post where you have seconds on the page.”. Publishers have benefitted from the multiple ways they can sell podcast ads today. Direct selling still dominates in Canada, but the scale at which buys can be made and the sophistication of targeting are increasing.

The news: Twitter finally released its long-anticipated Super Follows feature in the US, letting select creators with at least 10,000 followers charge fans a monthly subscription fee for exclusive content, per a company blog post Thursday.