A December release by Pymnts.com found 42% of Xers (ages 40 to 55) saying they’d used BNPL for Black Friday purchases. Going More Digital. The pandemic intensified the digital aspect of Xers’ consumer activity, though without expanding the proportion of Xers who are digital buyers. We estimate that about eight in 10 Xers will buy through any digital channel at least once in 2021.

An early look at what to expect for the 2020 holiday season with an emphasis on Thanksgiving, Black Friday and Cyber Monday. Five key consumer trends that will shape the 2020 holiday season. PRESENTERS. Andrew Lipsman is a principal analyst at eMarketer, focusing on retail andecommerce. His latest reports and analysis have covered Amazon Prime Day, mobile retail apps, and holiday shopping.

“Many of our clients are having their best sales ever over the last four to six weeks, even as compared to last Black Friday,” said Dean Dutro, cofounder of Portland, Oregon-based digital agency, Worth Commerce. One natural skincare and beauty brand, Naples Soap, illustrates the challenge—and opportunity—many businesses faced in recent weeks.

“But how sure can they be about packing the stores, and events like Black Friday? I don’t know, and I don’t think that they know. So, ecommerce is going to continue to play a role. “But at some point, it’s about survival, right? Can they sit on the sidelines for another 18 months and let this all play out? I don’t think retailers can afford to wait, so they’re going to have to get back in the game.

We targeted customers and prospects in our database who had clicked through from our Cyber Monday and Black Friday promotion to a centralized landing page who never booked, but showed intent.

According to research by performance marketing company Fluent, 18% of the US digital shoppers who were members of its opt-in panel used Instagram as a digital purchasing channel on Black Friday in 2019.