After last year’s heightened level of viewing, time spent with OTT will increase at a slower rate through the end of our forecast period in 2022. This year, OTT viewing will grow by 6.6% YoY to an average of 77 minutes per day. In 2022, time spent with OTT will increase by another 5.6% YoY.
Short-form video apps arrived in China in early 2017 and have established themselves as viable entertainment options, allowing users to create content in 15- and 60-second spurts. In fact, we estimate that average daily time spent with short-form video among mobile internet users has risen from 9.9% of total mobile internet time in Q3 2018 to 13.5% in Q2 2019. Meanwhile, time spent on over-the-top (OTT) apps experienced a slight decline.