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  • Audio
     | 
    APR 8, 2021

    On today's episode, we discuss when the right time is for post-pandemic ads, what should be considered when making that decision, and who's doing a good job so far. We then talk about how to handle the privacy paradox, the relevance of "digital campfires," and what customers really want online. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

  • Audio
     | 
    MAR 23, 2021

    On today's episode, we look at how awards shows are doing and hand out some pretend awards of our own: "Must-Pay-Attention-To Video Streaming Platform," "Traditional Media Dark Horse," "Standout Brand/Company/Advertiser of the Year," and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jeremy Goldman, Nicole Perrin, Jillian Ryan, and Debra Aho Williamson.

  • Article
     | 
    MAR 24, 2021

    Article: The impressive resilience of digital audio.

  • Chart
     | 
    MAY 7, 2021
  • Audio
     | 
    APR 6, 2021

    On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Chart
     | 
    MAY 6, 2021
  • Audio
     | 
    APR 5, 2021

    On today's episode, we discuss how stores will likely shape-shift, what happens to curbside pickup going forward, and how "virtual" shopping experiences are about to get. We then talk about whether "buy now, pay later" is sticking around, Amazon's emerging national grocery chain, and how Walmart+ is doing six months after launch. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

  • Audio
     | 
    DEC 8, 2020

    eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what an advertising rebound will actually look like next year. They then talk about how to reach ad-free streamers, new podcast measurement guidelines, and whether WarnerMedia just killed the movies.

  • Audio
     | 
    APR 1, 2021

    On today's episode, we discuss five milestone changes in how Americans are consuming media. We then talk about multiscreen behavior, newspaper readership trends, and movie studios figuring out the right theatrical release strategy. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and forecasting analyst at Insider Intelligence Peter Vahle.

  • Audio
     | 
    MAR 31, 2021

    Google's Chrome wasn't the first browser to put the kibosh on third-party cookies. Phil Acton, country manager for the UK, Benelux, and France at end-to-end programmatic platform Adform, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the company has been testing cookieless targeting with publishers in Europe, where Apple's Safari and Mozilla's Firefox have significant market share, as well as the importance of supply path optimization (SPO).

  • Audio
     | 
    MAR 30, 2021

    On today's episode, we discuss Twitter's major initiatives and figure out what the platform will look like after it reinvents itself. We then talk about Facebook's cost-per-thousand (CPM) recovery, TikTok's ecommerce efforts, and a recent study about COVID-19 news on Facebook. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

  • Audio
     | 
    MAR 29, 2021

    On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.

  • Audio
     | 
    MAR 15, 2021

    On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

  • Audio
     | 
    MAR 26, 2021

    On today's episode, we discuss Clubhouse's content and competitors, how the pandemic changed social media, the future of social networking, the potential of Instagram Lite, Facebook launching a kids' version of Instagram, some eerily accurate predictions about 2021 from 100 years ago, and more. Tune in to the discussion with eMarketer principal analysts Jeremy Goldman and Debra Aho Williamson, and forecasting analyst at Insider Intelligence Peter Vahle.

  • Forecasts
     | 
    DEC 1, 2020
  • Audio
     | 
    MAR 25, 2021

    Neustar's product marketing director Devon DeBlasio and eMarketer principal analyst at Insider Intelligence Nicole Perrin discuss how the deprecation of third-party cookies and changes to Apple's policies will affect how advertisers can identify and track users across channels and what they can do to continue measuring their success by taking a unified approach.

  • Chart
     | 
    JAN 6, 2021
  • Audio
     | 
    MAR 24, 2021

    We estimate that one in four US internet users will use TikTok this year, and adult users will spend almost 32 minutes per day on average with the short-video app. Evan Horowitz, co-founder and CEO of creative agency Movers + Shakers, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss TikTok's ad products, how advertisers are using the app to build brand equity, and the need to tailor social creative to make sense for each platform.

  • Report
     | 
    OCT 15, 2020

    Digital audio also recorded sizable gains compared with H1 2019, with penetration rising nearly 10 percentage points to 62.5%. As last year, the youngest cohort recorded a bigger increase and substantially higher engagement with music streaming, podcasts, and other digital audio content at 75.6%. Some 14.6% of internet users owned a game console in H1 2020, per GlobalWebIndex.

  • Report
     | 
    OCT 15, 2020

    Similarly, broadcast radio has long seen competition from music streaming and other digital audio options. More than three-quarters (78.6%) of internet users listened to digital audio in the month before polling, with higher penetration among younger cohorts. Time spent with broadcast radio was down slightly from 2019, while time spent with music streaming increased a few minutes to 1:23.

  • Audio
     | 
    MAR 22, 2021

    On today's episode, we discuss representation in advertising: What does it mean to ban the concept of "normal," how are some advertisers pivoting toward realism, and how are demographic groups being portrayed in ads? Tune in to listen to the discussion as eMarketer senior analyst Bill Fisher hosts senior analyst Jasmine Enberg, research director Matteo Ceurvels, and senior researcher at Insider Intelligence Man-Chung Cheung.

  • Audio
     | 
    MAR 9, 2021

    On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.

  • Report
     | 
    OCT 15, 2020

    Yet online TV and video streaming occupied just 1:09 per day on average compared with 1:37 devoted to broadcast TV. Digital audio also reached a larger audience than the previous year. Nearly 69% of internet users surveyed in H1 2020 had accessed music, podcasts, or other audio content via digital platforms in the prior month.

  • Report
     | 
    OCT 15, 2020

    Younger people were more responsive to digital audio, too. But this category also reached new audiences in other cohorts this year, as overall penetration of streaming music, podcasts, and other digital audio content climbed from 50.8% in H1 2019 to 56.9% in H1 2020. Time spent streaming music averaged 1:04 per day, while video streaming occupied an average 57 minutes per day.

  • Report
     | 
    OCT 15, 2020

    Internet users ages 16 to 24 were the standout consumers of overall video streaming and SVOD, recording usage above 96% for each. GlobalWebIndex found major age-related variations in digital audio consumption, too. Overall, 65.4% of internet users polled in Denmark streamed music, podcasts, or other digital audio content in the prior month, compared with 61.1% in H1 2019.

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